Brand Manager

5 days ago


Roswell, Georgia, United States Phoenix Senior Living Full time

About the Role

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Phoenix Senior Living seeks a Brand Manager to enhance its brand visibility and manage social media presence. This role will develop and execute a strategic plan to create engaging content, monitor industry trends, and ensure a consistent brand voice across all digital platforms.

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Main Responsibilities

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  • \
  • Develop and maintain a consistent brand voice aligned with company values and goals.\
  • Manage marketing materials creation, including brochures, digital assets, and signage, ensuring brand consistency.\
  • Collaborate with internal teams to align brand messaging across touchpoints.\
  • Oversee brand guidelines implementation across various marketing initiatives.\
  • Develop and execute a comprehensive social media strategy to promote senior housing properties and services.\
  • Manage day-to-day content creation and posting across social platforms, including Facebook, Instagram, LinkedIn, and other relevant channels.\
  • Analyze social media performance metrics and adjust strategies to maximize engagement and reach.\
  • Create engaging content that resonates with diverse audiences.\
  • Build and maintain relationships with local communities, industry influencers, and partners.\
  • Represent the brand at local events, fairs, and outreach opportunities as needed.\
  • Stay up-to-date on industry trends, competitor activity, and social media developments to ensure the company is a leader in its digital space.\
  • Provide regular reports on social media performance, brand awareness, and other key metrics, offering insights and recommendations for improvement.\
  • Bachelor's degree in Marketing, Communications, Business, or related field required.\
  • 5+ years of experience in brand management and/or social media marketing, preferably in real estate, senior housing, healthcare, or a related industry.\
  • Estimated salary range: $80,000 - $110,000 per year, depending on qualifications and experience.\

Why Work with Us?

\

At Phoenix Senior Living, we offer a dynamic work environment, competitive compensation, and opportunities for growth and development.



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