Marketing Analyst

18 hours ago

Minneapolis, United States Securian Financial Group Full time
*Internal Securian Financial job title for this position is Solutions Marketing Analyst.

Overview:

We are looking for a marketing professional, who is a self-starter to support marketing initiatives for our Employee Benefits Solutions (EBS) business. You will collaborate with senior marketers to develop and manage integrated marketing campaigns for large employers and their employees, driving awareness, education, and enrollment of life and voluntary products. You'll work across teams, tools, and mediums, to deliver marketing to influence employee behavior during the different phases of the product lifecycle - buying, owning, and using. You'll work on a collaborative, integrated team that is passionate about marketing and cares deeply for the customers and clients served along with their fellow marketer.

Responsibilities include but not limited to:

Collaborate in the development of marketing collateral for employees of large employers.
  • Understand and follow marketing plans to implement and execute marketing programs.
  • Quickly learn tools - Workfront, compliance software, Salesforce Marketing Cloud - for the development and execution of materials.
  • Use critical thinking to identify marketing tactics and next steps to advance development and implementation of marketing strategies.
Support a book of clients.
  • Support the delivery of marketing strategies for clients to create awareness, drive enrollment, and engage employees in supplemental health and life products.
  • Build and maintain strong relationships with fellow marketers as well as account managers to partner on client meetings.
  • Build and maintain strong relationships with small to mid-size clients to influence and advise on marketing strategies.
Develop product knowledge to understand Securian products and solutions and the benefits they provide.
  • Learn product details to accurately represent products in marketing and to clients.
  • Leverage product knowledge, along with marketing acumen to create compelling marketing messaging.
Measure and report on marketing results.
  • Measure marketing and report on key performance indicators and results that align to sales and employee product participation and utilization.
  • Optimize marketing based on campaign results and learnings, turn data into insights shaping future campaigns and influencing client actions.
Support marketing initiatives aligned to business goals to drive outcomes.
  • Participate on projects that drive enrollment strategies enabling product cross-sell and upsell.
  • Assist in initiatives that advance marketing innovation, effectiveness, and efficiency.
  • Independently manage recurring or small projects.

Qualifications:
  • Strong customer service and consultative selling skills.
  • Strong written and verbal communication skills.
  • Strong organization, planning, and prioritization skills to effectively balance multiple projects in a fast-paced environment.
  • Knowledge of the marketing approaches: segmentation, customer journeys, key messaging and digital communications and campaigns.
  • Critical thinking skills and problem-solving skills.
  • Self-starter who can assess needs, make independent decisions and determine action plans to deliver impactful results.
  • Ability to learn and understand the mindsets of our target audiences and of the employer benefits industry (i.e., life insurance, supplemental health and financial wellness.)
  • Proficient in Microsoft Office: Excel, Word, PowerPoint. Familiarity with Workfront, Tableau, and/or ability to learn new marketing systems.

Preferred Qualifications:
  • Bachelor's degree with an emphasis in Marketing, Business or Communications
  • Two to four years of experience within a Marketing/Communications role
  • Life insurance products require life insurance licensing within the first six months on the job.
Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you're in a commutable distance (90 minutes) you'll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules. #LI-Hybrid

The estimated base pay range for this job is:

$45,500.00 - $84,500.00

Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a with a member of the Securian Financial Talent Acquisition team.

Be you. With us. At Securian Financial, we understand that attracting top talent means offering more than just a job - it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including the advantages listed here:

Paid time off:
  • We want you to take time off for what matters most to you. During your first year of hire, you receive a prorated bank of personal days and vacation time depending on your month of hire.
  • Leave programs: Securian's flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.

Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securian's 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.

Health insurance: From the first day of employment, associates and their eligible family members - including spouses, domestic partners and children - are eligible for medical, dental and vision coverage.

Volunteer time: We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.

Associate Resource Groups: Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including:

  • Mental Wellness and Disability
  • Pride at Securian Financial
  • Securian Young Professionals Network
  • Securian Multicultural Network
  • Securian Women and Allies Network
  • Servicemember Associate Resource Group

For more information regarding Securian's benefits, please review our Benefits page.

This information is not intended to explain all the provisions of coverage available under these plans. In all cases, the plan document dictates coverage and provisions.

Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at Employment@Securian.com, by telephone 651-655-5522 (voice), or 711 (Relay/TTY).

To view our privacy statement click here

To view our legal statement click herePandoLogic. Keywords: Market Research Analyst, Location: Minneapolis, MN - 55405

  • Digital Marketing Analyst

    1 day ago

    Minneapolis, Minnesota, United States National Marrow Donor Program Full time

    Estimated Annual Salary:$90,000 - $120,000\National Marrow Donor Program is seeking a skilled Digital Marketing Analyst to support the Enterprise Marketing team in developing advanced digital measurement and data strategies. The ideal candidate will have demonstrated experience in digital marketing campaign performance reporting and technical problem-solving...

  • Senior Digital Marketing Data Analyst

    2 weeks ago

    Minneapolis, United States National Marrow Donor Program Full time

    Please apply online using a laptop or desktop computer.POSITION SUMMARY:The Senior Digital Marketing Data Analyst will directly support NMDP's Enterprise Marketing teams' strategic initiatives and engagement marketing efforts by developing advanced tactical digital measurement and data strategies.These strategies are critical to our ability to bring together...

  • Senior Marketing Data Analyst

    2 weeks ago

    Minneapolis, United States JAMF Software LLC Full time

    At Jamf, we believe in an open, flexible culture based on respect and trust. Our track record and thriving work environment all stem from the freedom we grant ourselves to get the job done right.We unite around common goals while respecting personal approaches, believing that fulfilled individuals create a thriving, vibrant workplace. We take pride in...

  • Senior Marketing Data Analyst

    2 weeks ago

    Minneapolis, United States Jamf Full time

    At Jamf, we believe in an open, flexible culture based on respect and trust. Our track record and thriving work environment all stem from the freedom we grant ourselves to get the job done right.We unite around common goals while respecting personal approaches, believing that fulfilled individuals create a thriving, vibrant workplace. We take pride in...

  • Marketing Analytics and Insights Lead

    6 days ago

    Minneapolis, Minnesota, United States JAMF Software LLC Full time

    About the OpportunityWe are seeking a highly skilled Senior Marketing Data Analyst to join our team at JAMF Software LLC. As a Senior Marketing Data Analyst, you will play a critical role in driving data-driven decision-making across the organization.Key ResponsibilitiesDevelop and maintain advanced analytics dashboards and reports using Domo to track and...

  • Product Marketing Manager

    3 weeks ago

    Minneapolis, United States Perforce Full time

    Position Summary: Jake Chalcraft, the Business Unit Marketing Leader for the Developer Tools Business Unit at Perforce, is searching for a Product Marketing Manager to join the team. We are looking for a passionate and results-driven Product Marketing Manager to influence and continuously improve our go-to-market strategies. This role will call on a number...

  • Product Marketing Manager

    3 weeks ago

    Minneapolis, United States Perforce Full time

    Position Summary: Jake Chalcraft, the Business Unit Marketing Leader for the Developer Tools Business Unit at Perforce, is searching for a Product Marketing Manager to join the team. We are looking for a passionate and results-driven Product Marketing Manager to influence and continuously improve our go-to-market strategies. This role will call on a number...

  • Senior Business Intelligence Analyst

    7 days ago

    Minneapolis, Minnesota, United States JAMF Software LLC Full time

    **Job Summary:**JAMF Software LLC is looking for a talented Senior Marketing Data Analyst to join our team. This role will involve working closely with cross-functional teams to analyze key performance metrics, create tools to communicate insights, and adapt tactics swiftly.We are offering a salary of $130,000 - $160,000 per year, depending on...

  • Digital Performance Analyst

    6 days ago

    Minneapolis, Minnesota, United States National Marrow Donor Program Full time

    About the Job: We are looking for a results-driven Senior Digital Marketing Data Analyst to join our team. The estimated salary for this position is $125,000 per year, depending on experience and location.In this role, you will serve as a primary digital marketing campaign data analyst for our NMDP enterprise marketing team. You will work closely with...

  • Marketing Insights Expert

    1 week ago

    Minneapolis, Minnesota, United States National Marrow Donor Program Full time

    Job Overview: National Marrow Donor Program is an equal opportunity employer seeking a highly skilled Senior Digital Marketing Data Analyst. The estimated salary for this position is $130,000 per year, depending on experience and location.In this role, you will develop multi-channel marketing campaign conversion-based performance reporting, combine campaign...

  • Market Research Analyst

    3 weeks ago

    Minneapolis, United States Robert Half Full time

    Job DescriptionJob DescriptionWe are offering a short term contract employment opportunity for a Junior Data Scientist in Golden Valley, Minnesota. This role involves undertaking a variety of tasks, ranging from processing customer applications to maintaining customer records and resolving inquiries. The position also entails monitoring customer accounts and...

  • Strategic Healthcare Solutions Analyst

    3 weeks ago

    Minneapolis, Minnesota, United States Surescripts Full time

    Surescripts is a leading healthcare technology company that enables simpler, trusted health intelligence sharing to increase patient safety, lower costs, and ensure quality care.We deliver insights at critical points of care for better decisions, from streamlining prior authorizations to delivering comprehensive medication histories and facilitating messages...

  • Marketing Manager

    1 week ago

    Minneapolis, United States Anaplan Full time

    At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.What unites Anaplanners across teams and geographies is our collective commitment to our customers‘ success and to our Winning Culture.Our...

  • Digital Email Marketing Professional

    6 days ago

    Minneapolis, Minnesota, United States Cella Full time

    Email Marketing SpecialistAt Cella, a leading digital marketing firm, we're seeking an experienced Email Marketing Specialist to join our Corporate Email Marketing team. This role plays a vital part in creating and executing successful email marketing campaigns for our business line customers.About the Role:We're looking for a skilled Salesforce Marketing...

  • Data-Driven Digital Marketing Strategist

    6 days ago

    Minneapolis, Minnesota, United States National Marrow Donor Program Full time

    National Marrow Donor Program is seeking a highly skilled Senior Digital Marketing Data Analyst to join our team. The estimated salary for this position is $120,000 per year, depending on experience and location.This role offers a unique opportunity to develop advanced digital marketing strategies and drive campaign success. As a key member of our Enterprise...

  • Data Analyst

    5 months ago

    Minneapolis, United States BCforward Full time

    Data Analyst BCforward is currently seeking a highly motivated Data Analyst for an opportunity for Remote! Position Title: Data Analyst Location: Minneapolis, MN Anticipated Start Date: 08/12/2024 Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date. Expected Duration: 6+ Months...

  • Sr. Financial Analyst

    2 weeks ago

    Minneapolis, United States Robert Half Full time

    Job DescriptionJob DescriptionWe are in the process of recruiting a Part-time 20 hours, Sr. Financial Analyst to join our team in the Real Estate and Property industry. This role is remote, based out of Minneapolis, Minnesota, and offers a longer-term contract opportunity. The Sr. Financial Analyst will be instrumental in reorganizing and streamlining...

  • Marketing Insights Manager

    1 day ago

    Minneapolis, Minnesota, United States National Marrow Donor Program Full time

    About National Marrow Donor Program:\National Marrow Donor Program (NMDP) is a leading organization dedicated to saving lives through the power of transplantation. As a trusted partner, we connect patients with life-saving donors and facilitate access to cutting-edge treatments.\We are committed to innovation, collaboration, and exceptional patient care. Our...

  • Aviation Analyst

    1 month ago

    Minneapolis, United States Selby Jennings Full time

    Position Mission The Analyst will support the Aviation Credit team in all aspects of deal underwriting and portfolio management across airline and special situation aviation investment opportunities. The team operates with a flat, lean deal team structure and looks at a wide range of aviation opportunities. This role will come in with an open mind and...

  • Aviation Analyst

    1 month ago

    minneapolis, United States Selby Jennings Full time

    Position MissionThe Analyst will support the Aviation Credit team in all aspects of deal underwriting and portfolio management across airline and special situation aviation investment opportunities. The team operates with a flat, lean deal team structure and looks at a wide range of aviation opportunities. This role will come in with an open mind and...