Director, Consumer Insights

HELP US BRING THE GIFT OF HEALTH TO LIFE.Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.Critical contributions this role is counted on to deliver include:
Foundation & Strategy:
Generate foundational consumer/industry insights to fuel category growth and impact innovation strategy, and conduct qualitative and quantitative research studies to understand consumer behavior, market trends, and industry best practices. Brand Building:
Guide the definition and assessment of brand equity using advanced market research tools to analyze brand health data and identify trends, and qualify advertising/communication to define the best marketing vehicles. Innovation:
Co-create and qualify the innovation pipeline by developing learning plans and defining innovation strategies and domains, and track innovation to improve and learn from future initiatives while exploring new business models. Go-to-Market:
Create and drive go-to-market strategies that address shopper behavior and retail dynamics, leveraging sales data to derive actionable shopper insights. Communicate insights and strategies clearly and persuasively to stakeholders at all levels,
ensuring alignment and buy-in across the organization. Make strong decisions under pressureand adapt to changing market conditions, pivoting strategies as needed. Lead and inspire your team
by setting a clear vision , fostering engagement, ensuring accountability, and providing clarity on goals. Coach and develop team members, building their skills and driving their growth.The ideal candidate
will bring extensive experience in brand equity tracking, consumer foundational insights and strategy, foresight and innovation testing, go-to-market, and shopper insights .
Critical Success Factors: You'll be most successful in this role if you have:
Proven experience as a consumer insights leader in the CPG industry.Track record of success in brand equity tracking, consumer foundational insights, and go-to-market strategies.Demonstrated expertise in foresight and innovation testing.Strong background in shopper insights and enhancing consumer engagement.Capabilities & Skills Required: In order to take on these challenges, you'll need to have :
8+ years of experience in consumer insights or market research within the CPG sector.Minimum of 5 years experience in leading and managing teams Expertise in Consumer Behavior and Insight Capabilities Deep understanding of consumer behavior theories and models across various insights areas, including brand equity/advertising research, go-to-market/shopper insights, and innovation/new product insights.Proficiency in designing and conducting both qualitative and quantitative research studies, translating business questions into ad-hoc learning plans.Skilled in leveraging POS and panel data to derive actionable insights. Strong Strategic and Execution Skills Strategic thinker capable of translating insights into actionable strategies.Ability to consider all business aspects (financial, supply, sales) when proposing solutions, ensuring comprehensive viability. Curiosity
Ability to stay updated with industry best practices and emerging trends and apply them to business priorities.Creative thinker able to propose innovative solutions based on consumer insights. Exceptional Communication and Collaboration Abilities
Strong ability to communicate insights and strategies effectively to stakeholders at all levels.Proven leadership and collaboration skills in a dynamic team environment.Ability to work effectively with cross-functional teams to integrate insights into business strategies. Coaching and Direct Management
Previous leadership and management experience required including ha nds -on experience and interest in growing capability and insight talent.Ability to give and receive candid feedback effectively.OUR OFFERHere, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.Annual PayAnnual Pay Range$184,808.00 - $277,365.00T his represents the minimum and maximum base salary range for this role , plus annual incentive. Various elements are used to determine a candidate's starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role.
This information is provided to applicants in accordance with state and local laws. Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.Pharmavite is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need. Disclaimer The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.CALIFORNIA FAIR CHANCE ACT:Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.JOB ALERT FRAUD:We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information.Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com's Careers section.If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to:
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