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Manager, Digital Commerce Strategy
2 months ago
Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success.We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.General Summary:The eCommerce Manager is responsible for accelerating the Meals & Beverage division eCommerce business, currently our fastest growing channel, by developing winning strategies for our brand and customer teams to execute. This role is responsible for pioneering new tools and capabilities in this space and advocating adoption throughout the organization working closely with our Brand Marketing, Category Strategy and Shopper Insights teams. This role requires a high level of cross-functional collaboration and influence with marketing and sales, among others.Be the eCommerce channel expert staying up to date of emerging trends within the industry. Provide regular landscape updates and develops specific action plans to drive progress across defined KPI's for our brands and customers.Responsible for creation of monthly updates on consumption and shifting trends to brand teams and oversees reporting analyst involvement.Advisor to development of long- and short-term strategic plans and AOP (annual operating plan) in conjunction with the Director of Digital Commerce Strategy & Capabilities. Partner with Brand Marketing to develop brand specific AOP eCommerce focused strategies.Build eCommerce retailer playbooks, including leading the development and optimization of the eCommerce selling materials to deliver sales impact across retailers and brands, and position Campbell M&B as a best-in-class organization.Champion eCommerce capability building, upskilling the organization by aligning data, tools, and vendor partnerships, and driving engagement and adoption to drive more efficiency and scale across the Campbell's M&B Division.Lead training programs and upskilling across the Sales organization to advance the teams digital IQ.Partner with and lead, when needed, custom research focused on omni and eCommerce channel shopping behaviors. Responsible for synthesis of findings and integration of other data sources into actionable insights to be shared at JBP, T2T, customer meetings and internally.Ratings & Reviews strategy lead and management of agency execution cross-functionally with Digital Content Strategy Manager and Brand Marketing.Embody a winning team and culture, that includes an entrepreneurial/growth and "future forward" mindset for the organization. Develops relationships across functions within the Campbell's M&B Division and influence internally to drive a digital commerce mindset.Knowledge and skills requirementProven track record of driving initiatives from strategy to execution.Experience with syndicated data reporting and/or analysis, strong storytelling and presentation skills. (Circana, NPD, Nielsen, Mintel, Kantar, Luminate, Stratum, etc)Well-developed business acumen including the ability to build relationships and interact effectively at all levels of an organization internally and externally.Experience leveraging insights to better understand consumer behavior and decision making, including the related growth opportunities to help drive decision making and action within the organization.Demonstrated success leading and influencing cross-functional teams and managing various priorities.Prior digital marketing or ecommerce experience, ideally with previous roles in marketing and/or sales preferred but not required.Ability to champion innovative ideas, engage others, and lead effective execution in an expedited timeframe.Self-direction and a strong results-orientation, including a natural passion for creating winning strategies in a highly competitive industryFlexibility and resourcefulness to thrive in a fast-paced environment where priorities and opportunities change quickly, strong multi-tasking skills and the ability to delegate, as appropriate.Job RequirementsBachelor's degree6 - 10 years of experience, CPG experience preferredLocated in Camden, NJ (HQ)Compensation and Benefits:The target base salary range for this full-time, salaried position is between$85,900-$140,800Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
