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Sr Mgr Market Research and Business Intelligence

3 months ago

Arlington, United States The Judge Group Full time

Our client, a very top food manufacturer that is doubling in size (new innovation in their portfolio) within the next 5 years, is currently seeking a Sr Mgr Market Research and Business Intelligence.
Position reports into the Head of Marketing, a great leader that I have known and respected for 15+ years
Generous bonus on top of base salary and excellent benefits which start day one
Relocation provided/position based in Northern VA onsite (not remote).Responsibilities include:• Serve as the lead research expert, thought leader, and voice of the consumer • Develop and share business intelligence and insights to support consumer and customer analytics, fact-based decision making, and competitive and market analysis • Collaborate with key internal and external stakeholders to provide "world-class" Marketing Research and Business Intelligence • Understand consumer needs and behavior, translate data and knowledge into insights, and integrate into actionable strategies and plans • Tell compelling stories with data, make it meaningful, and drive enterprise-wide action • Align research priorities to best serve the strategic needs of the organization • Identify the optimal mix of vendor partners and research strategies • Identify best-in-class analyses, methodologies, and applications • Establish reporting and analytic structures to maximize available information • Serve as a catalyst for new and innovative research approaches • Manage our partnerships with third party vendors pertaining to Syndicated Research Data andCustom Marketing Research in the following area:
•Syndicated Research Data - scan data, panel data, shopper data (e.g. Nielsen, IRI, Mintel) o Custom Consumer Research - focus groups, in-person interviews, social listening •Custom Innovation-specific Research - concept testing, flavor screening, product and sensory testing, in-home usage testing, post-launch monitoring •Other Custom Research-packaging studies, advertising studies, ad-hoc as needed • Manage our partnerships with third party vendors, consultants, and other sources to conduct Business Intelligence for: Competitive Analysis-strategic and business information about competitor Operations, Technologies, New Products, and other key developments Market Analysis-strategic and market trend information about current and future potential Product Categories and Geographic MarketsKNOWLEDGE/EXPERIENCE/COMPETENCIES - • 10+ years of overall professional experience in Marketing Research & Business Intelligence is required, either for a CPG brand or at a third party syndicated data /research provider • Requires strategic business discipline and business intelligence perspective, strong analytical skills, a deep knowledge of syndicated data analytics and custom research methodologies, and the ability to interact with Marketing & Sales Teams and Senior Management • Approximate Travel Requirement 10-15% • MBA is preferred.
Bachelor's degree is required.Newly created position due to growth
Join this EXCEPTIONAL team, culture, portfolio, and career opportunity
Please send qualified resume to:
lwertman judge.com