MARKETING- Manager Communications

The Marketing Communications Manager for the Protective & Marine Coatings Division (P&M) of Sherwin-Williams’ Performance Coatings Group will be the central point of segment marketing communications strategy, program development, execution of demand generation and sales enablement initiatives related to the High Performance Flooring, Intumescent Fire Protection and High Value Infrastructure/Commercial Construction portfolios for the Sherwin-Williams brand. 
 
Working from the established focus market segment and brand strategy, this position manages the segment planning and execution of marketing communications tactics in support of division sales and share growth goals with a strong focus on architect, specifier, and contractor personas.  All aspects of marketing communications, including demand gen campaign/program design and execution, thought leadership content development and curation, print and digital media advertising, public relations, social media, direct marketing, events/trade shows, product launches, sales collateral and internal communications, are managed by this position. 
 
The manager will prioritize initiatives and tactics and execute campaigns to drive measurable business results for the P&M Division with the support of internal shared services resources and external agencies. As part of the responsibilities, the role will also support North America marketing communications activities and collaboration with regional teams in alignment with current business strategies and segment needs. 
 
Here, we believe there’s not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there’s a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans. We’ll give you the space to share your strengths and we want you show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show 


At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.


Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.


The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.


Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.


Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.


As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.


Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
The success of the role will be measured by brand awareness lift and sales-accepted leads that directly and indirectly generate segment/regional revenue and margin growth.
 

Strategic Marketing Communications

Lead the communication of key initiatives from the Protective & Marine and High Performance Flooring segment marketing organization to ensure alignment with business goals and segment objectives.
Translate business growth requirements into actionable marketing communications strategies and programs with defined target audience, meaningful differentiation, and appropriate tactics to execute.
Work with market segment leaders to create annual marketing communications strategy, plans and tactics that achieve segment growth and increase brand awareness.

Marketing Communications Program Management 

Design and manage segment content initiatives, product launches, demand gen campaigns, sales promotions, trade shows, media and PR programs, etc. with minimal supervision/direction from global marketing communications director.
Serve as a marketing communications thought leader within the divisional marketing team, interfacing daily with market segment leadership, product management, strategic accounts and sales. 
Coordinate and prioritize projects and requests and clearly communicate strategy, timeline and budgets for those projects to creative services and digital marketing teams. 
Deliver innovation and leverage resources across teams and campaigns wherever possible to drive efficiencies and share best practices. 
Manage localization and customization of campaigns to optimize impact.   
Measure campaign effectiveness and report both to divisional and group leadership and to peers in formal debrief sessions to drive continuous improvement. 

Digital

Provide content for social media accounts, coordinating with Inbound Marketing Manager on scheduling and best practices for growth.
Collaborate with regional teams in EMEAI and Latin America on content sharing.
Own and publish content for designated segment pages on websites.
Collaborate with the digital marketing team to follow best practices and drive innovation to support demand gen strategies and tactics.

Public Relations and Thought Leadership Content

Owner of engagement strategy for trade media. 
Leverage creative services team and external agencies to generate press releases and manage distribution via wire service, email to target trade media list, etc. 
Collaborate with digital marketing team to ensure coordination of website content with external announcements.
Own editorial calendar for the designated segments and manage syndication of content across owned, earned and paid media venues.
Work closely with the sales organization to drive awareness and utilization of content, as well as ideation for new content.

Events

Contribute to the development of content and programming for the annual North America Sales Meeting.
Design strategy and execution plans for key industry, customer and trade show events in support of the division’s thought leadership strategy. 
Programming support for customer interactions, including training events, group meetings, and product demonstrations. 

Internal Communications

Coordinate ongoing communications to internal teams, including webinars and email newsletters. 
Maintain divisional sales enablement platform and SharePoint content as needed.
Utilize salesforce.com to execute demand gen campaigns. Work closely with the salesforce effectiveness team on marketing/sales alignment and optimization both for the lead qualification, follow-up and reporting.


Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
 FORMAL EDUCATION: (GENERALLY, IF RELEVANT EXPERIENCE IS ACCEPTABLE, THE CANDIDATE MUST HAVE THREE YEARS OF WORK EXPERIENCE FOR EVERY ONE YEAR OF COLLEGE EDUCATION REQUIRED)
Required:

 Bachelor’s Degree

Preferred: 

MBA or Master’s

 
KNOWLEDGE & EXPERIENCE:
Required:

5+ years marketing communications experience
Demand generation, content creation and digital experience
Thought leadership content development and curation
Trade show management experience
Excellent oral and written communications skills

Preferred:

Thriving in highly matrixed environment, including experience with global stakeholder collaboration.
Experience in and familiarity with asset protection, coatings, and/or any of the customer segments served by the Division

 
TECHNICAL/SKILL REQUIREMENTS:
Required:

Microsoft Excel expert 
Microsoft PowerPoint

Preferred:

CMS (Adobe Experience Manager, etc.)
CRM (salesforce.com, Microsoft Dynamics, etc.) 
Marketing automation (Marketo, Hubspot, etc.)

 
TRAVEL REQUIREMENTS: 

 20%