Manager, Acquisition Marketing

Note, requires (3) days per week in-office in Brooklyn, Ohio.

Founded in 1934, Medical Mutual is the oldest and one of the largest health insurance companies based in Ohio. We provide peace of mind to more than 1.6 million Ohioans through our high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement, and individual plans.

Defines and executes strategic marketing initiatives for group health benefits products and services; collaborates with subsidiary companies and other business units. Develops, executes, and analyzes campaigns to determine the best course of action, emphasizing lower funnel/lead generation advertising. Manages regional marketing strategies in support of corporate objectives. Works closely with sales teams to create new initiatives targeting various channels. Ensures marketing projects are well-organized, deadlines are met, and team contributions align with overall objectives. Manages a team of marketing specialists and identifies areas of improvement in team, process, collateral, etc. Provides leadership and mentorship to the marketing team, fostering a culture of innovation and collaboration.

Responsibilities

· Partners with Marketing team and senior level management and key business unit staff to develop strategic marketing and communications goals, objectives, and plans.

· Oversees the evaluation, measurement, and analyses of plans to ensure maximum return.

· Develops and executes regional marketing plans in support of corporate objectives, focusing on lead generation and conversion strategies.

· Collaborates with sales management and staff to build new programs aimed at groups and brokers across multiple channels.

· Maintains understanding of the brand and product strength in each region.

· Analyzes the comprehensive customer journey and provides strategic recommendations to enhance marketing influence at every touchpoint.

· Develops targeted marketing programs designed to generate qualified leads and support sales initiatives, emphasizing lower funnel tactics.

· Partners with the sales enablement team to develop and refine assets tailored for internal sales teams and external broker partners.

· Manages writing, editing and design efforts of marketing materials maintaining consistency in message and corporate branding.

· Recommends enhancements to sales collateral, website communications, and campaign assets to improve consistency, engagement, and lead conversion effectiveness.

· Manages vendor relationships as needed for research, production, and other services.

· Collaborates with agency media partners to explore and implement innovative digital marketing approaches.

· Manages assigned staff and project teams, overseeing marketing projects to ensure tasks are clearly defined, deadlines are met, and team members contribute effectively to overall goals.

· Encourages creativity, collaboration, and innovation within the team, promoting a positive and inclusive work culture while providing guidance, training, and support.

· Performs other duties as assigned.

Qualifications

Education and Experience

· Bachelor’s Degree in Business Administration, Marketing or related field.

· 8 years marketing and/or business strategy experience, 3 years of which are in a leadership capacity.

· Experience in financial services (especially health insurance) or the healthcare industry is a plus.

· Experience in government programs preferred.

Technical Skills and Knowledge

· Comprehensive marketing knowledge and the ability to apply advanced marketing and communications concepts and best practices.

· Comprehensive knowledge of customer relationship management expansion and strategies.

· Knowledge of health insurance products and services and healthcare.

· Knowledge of print and multimedia production.

· Excellent writing skills with a demonstrated command of grammar, spelling and sentence structure.

· Strong Microsoft Office skills.

Medical Mutual is looking to grow our team We truly value and respect the talents and abilities of all of our employees. That's why we offer an exceptional package that includes:

A Great Place to Work:

• We will provide the equipment you need for this role, including a laptop, monitors, keyboard, mouse and headset.

• Whether you are working remote or in the office, employees have access to on-site fitness centers at many locations, or a gym membership reimbursement when there is no Medical Mutual facility available. Enjoy the use of weights, cardio machines, locker rooms, classes and more.

• On-site cafeteria, serving hot breakfast and lunch, at the Brooklyn, OH headquarters.

• Discounts at many places in and around town, just for being a Medical Mutual team member.

• The opportunity to earn cash rewards for shopping with our customers.

• Business casual attire, including jeans.

Excellent Benefits and Compensation:

• Employee bonus program.

• 401(k) with company match up to 4% and an additional company contribution.

• Health Savings Account with a company matching contribution.

• Excellent medical, dental, vision, life and disability insurance — insurance is what we do best, and we make affordable coverage for our team a priority.

• Access to an Employee Assistance Program, which includes professional counseling, personal and professional coaching, self-help resources and assistance with work/life benefits.

• Company holidays and up to 16 PTO days during the first year of employment with options to carry over unused PTO time.

• After 120 days of service, parental leave for eligible employees who become parents through maternity, paternity or adoption.

An Investment in You:

• Career development programs and classes.

• Mentoring and coaching to help you advance in your career.

• Tuition reimbursement up to $5,250 per year, the IRS maximum.

• Diverse, inclusive and welcoming culture with Business Resource Groups.

About Medical Mutual:

Medical Mutual’s status as a mutual company means we are owned by our policyholders, not stockholders, so we don’t answer to Wall Street analysts or pay dividends to investors. Instead, we focus on developing products and services that allow us to better serve our customers and the communities around us.

There’s a good chance you already know many of our Medical Mutual customers. As the official insurer of everything you love, we are trusted by businesses and nonprofit organizations throughout Ohio to provide high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement and individual plans. Our plans provide peace of mind to more than 1.2 million Ohioans.

We’re not just one of the largest health insurance companies based in Ohio, we’re also the longest running. Founded in 1934, we’re proud of our rich history with the communities where we live and work.

At Medical Mutual and its family of companies we celebrate differences and are mutually invested in our employees and our community. We are proud to be an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, or disability status.

We maintain a drug-free workplace and perform pre-employment substance abuse and nicotine testing.

Title: Manager, Acquisition Marketing – Group and Specialty

Location: OH-Brooklyn

Requisition ID: 2400442