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Marketing Specialist

1 month ago

Franklin, United States Lennar Homes Full time
Marketing Specialist at Lennar Homes summary:

As a Marketing Specialist at Lennar, you will enhance the company's digital and social marketing initiatives by collaborating with various teams to ensure accurate and appealing online content. Responsibilities include optimizing the Lennar website for SEO, reviewing social media performance, and managing digital campaigns. This role demands strong communication skills, a passion for digital marketing, and the ability to analyze marketing effectiveness.

Marketing Specialist

We are Lennar 

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

Join a Company that Empowers you to Build your Future

As the Marketing Specialist, this position will be charged with the incredible opportunity of taking our digital and social marketing efforts to a whole new level within our marketplace. Working with our regional and corporate communications teams on all initiatives and digital trends, knowing the latest trends within our marketplace, understanding our local market competition and keeping abreast of the latest in digital trends and trendsetters.

  • A career with purpose.

  • A career built on making dreams come true.

  • A career built on building zero defect homes, cost management, and adherence to schedules.

Your Responsibilities on the Team 

  • Review and keep up to date the division market, community, plan – and all subpages pages of Lennar.com regularly for completeness, accuracy and quality of content.

  • Become proficient in SiteCore (Lennar.com Content Management System) to be able to update all editable content and images.

  • Work with division JDE Admin to make sure all relevant and accurate information is flowing into Lennar.com.

  • Ensure photos are used as much as possible on the website (as opposed to renderings), and that interior and exterior photography is very well done, prevalent and of the appropriate size for web usage. If renderings are used on the website – work with one of our national suppliers to make sure they are photorealistic in nature.

  • Ensure promotional banner ads on the site are being used and compliant from a branding and legal standpoint.

  • Ensure Internet Sales Consultant banners are activated.

  • Making sure division landing page templates are deployed using corporate templates and for all appropriate uses including: promotion, quick move in, Facebook, Next Gen, Realtors, etc.

  • Making sure all content within the landing pages is accurate and up to date.

  • Making sure landing pages are search engine optimization optimized.

  • Making sure A/B testing occurs on landing pages to make sure they are optimized for ultimate performance.

  • Update, monitor and enhance engagement on all division social media sites (Facebook, Twitter, YouTube, Pinterest, Instagram, ActiveRain and any new sites deemed effective).

  • Make sure content is relevant and branded correctly.

  • Post relevant industry and market specific content. Utilize Sprinklr for optimizing overall performance.

  • Analyze and optimize monthly social engagement analytics and ad performance on all platforms. Monitor monthly social performance ensuring the yearly goals are met and exceeded.

  • Review monthly social media spend and Review-Do-Review efficiency and effectiveness.

  • Shop competitors relative to their social media efforts.

  • Maintain list of all social media accounts log-in information and always make sure corporate has the most up-to-date information.

  • Make sure the BDX feed to all partner sites is optimized with as much content as possible. Review and determine feasibility of division listing homes with enhanced listings on Realtor.com, Zillow and Trulia.

  • Review and determine feasibility of display advertising on NewHomeSoure.com, Move.com, Realtor.com, Zillow and Trulia.

  • Work with Lennar corporate eMarketing Specialist to segment eMarketing list and optimize campaigns.

  • Review monthly eMarketing reports and highlight best practices to optimize local division eMarketing performance.

  • Keep and monitor eMarketing schedule for the division.

  • Participate on SEM (Search Engine Marketing) calls, to review keywords and campaigns for the division.

  • Act as conduit between the division and corporate communications ensuring the division is utilizing the latest in SEM strategies.

  • Ensure Lennar.com content is SEO (Search Engine Optimization) optimized. Ensure division landing pages are SEO optimized.

  • Make sure social media post are SEO optimized.

  • Work with corporate digital data analyst to review and improve SEO ranking.

  • Analyze and optimize all digital campaigns daily, weekly, monthly and yearly.

  • Work with the regional and corporate digital marketing associates on; paid search, eMarketing, 3rd party listing sites, social media ads and engagement, website content, landing page content, website and landing pages – Google analytics, website and landing pages Brightedge SEO Tool.

  • Perform all other duties as assigned.

Requirements

  • Two (2) years’ experience minimum in similar position or related areas of the marketing industry.

  • High School diploma or GED required; Bachelor’s degree in Social Media Marketing, Marketing, Advertising, Communications or equivalent preferred.

  • Valid driver’s license.

  • Intermediate PC skills (proficient in Microsoft Office Suites including:  Word, Excel, PowerPoint, Outlook, Photoshop, InDesign, Adobe, PhotoShop).

  • Up-to-date with major social media sites and digital trends required.

  • Must have extensive internet exposure and/or internet consumer experience.

  • Strong verbal and written communications skills.

  • Committed to self-development of marketing and internet skills.

  • Ability to self-manage activities with minimal supervision.

  • Strong passion for digital marketing.

  • Strong interpersonal and communication skills.

  • Ability to problem solve.

  • Arrive early and work late if necessary.

  • Some weekend work required.

  • Understand and follow work rules and procedures.

  • Maintain regular attendance and punctuality relative to daily work schedule is required.

  • Accept constructive feedback.

  • Team player.

Physical & Office/Site Presence Requirements:

This is primarily a sedentary office position which requires the ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 25 pounds or less.  Finger dexterity is required to operate a computer keyboard and telephone equipment, extensive phone and computer communication is required.

#LI-LS3

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.

Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn for the latest job opportunities.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.


Keywords:

Digital Marketing, SEO, Social Media Management, Content Optimization, Marketing Strategy, Analytics, Email Marketing, Market Research, A/B Testing, Brand Management