Recruitment Marketing Coordinator

6 days ago

Franklin, United States Lee Company Full time

Job Summary: The Recruitment Marketing Coordinator will be responsible for executing marketing strategies to attract top talent to our organization. This role involves creating and managing recruitment marketing campaigns, working with our community engagement specialist to enhance our employer brand, and attracting experienced talent to apply for positions. The ideal candidate will have a strong background in marketing, excellent communication skills, and a passion to help people thrive.

Key Responsibilities:

  • Implement Recruitment Marketing Strategies: Create and execute marketing plans to attract qualified candidates for various positions within the company. This includes digital marketing, SEO, social media campaigns, email marketing, and other channels.
  • Enhance Employer Brand: Work closely with the Community Engagement Specialist to develop and promote the Lee Company brand. This includes creating content that showcases the company culture, values, and employee experiences.
  • Manage Recruitment Campaigns: Plan, execute, and monitor recruitment marketing campaigns to ensure they are effective and aligned with the Workforce and Pipeline Development teams goals. Analyze campaign performance and report information to key stakeholders.
  • Content Creation: Develop engaging content for various platforms, including social media, the company website, job boards, and email newsletters. This includes writing, blog posts, and employee testimonials.
  • Event Planning and Coordination: Plan and organize recruitment events, such as job fairs, campus recruiting events, and networking sessions. Ensure the company's presence at these events is impactful and aligns with the overall recruitment strategy. Attendance at these events is not required.
  • Monitor and Analyze Metrics: Track and analyze key recruitment marketing metrics to measure the effectiveness of campaigns and work with key stakeholders to identify areas for improvement. Provide regular reports to the Corporate Communications Manager and other stakeholders.
  • Stay Updated on Industry Trends: Keep abreast of the latest trends and best practices in recruitment marketing and employer branding. Implement new strategies and tools to stay competitive in the talent market.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Human Resources, or a related field.
  • Proven experience in marketing, preferably in recruitment marketing or employer branding.
  • Strong understanding of digital marketing, social media, and content creation.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong organizational and project management skills.
  • Proficiency in marketing analytics tools and software.

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