Marketing Campaign Manager

5 days ago


Franklin, Tennessee, United States Lennar Homes Full time
Marketing Specialist Role Overview

Lennar Homes is a leading homebuilder in the United States, dedicated to providing exceptional customer service and fostering a culture of growth for its Associates.

We are currently seeking a highly skilled Marketing Specialist to join our team. As a key member of our marketing department, you will play a crucial role in developing and executing digital marketing campaigns to drive sales and revenue.

About the Job
This position involves reviewing and updating our website content, including product pages, community descriptions, and other relevant information. You will also be responsible for managing social media accounts, creating engaging content, and analyzing performance metrics to optimize future campaigns.

You will work closely with our regional and corporate communications teams to ensure consistency across all marketing channels. Your expertise in digital trends, market analysis, and competitor research will help us stay ahead of the competition and achieve our goals.

Key Responsibilities
- Review and update website content regularly to ensure accuracy and quality
- Manage social media accounts and create engaging content to increase followers and engagement
- Analyze performance metrics to optimize future campaigns
- Work with cross-functional teams to develop and execute marketing strategies
- Stay up-to-date with the latest digital trends and best practices

Requirements
- 2+ years of experience in marketing or a related field
- Bachelor's degree in Marketing, Communications, or a related field
- Strong understanding of digital marketing principles and strategies
- Excellent communication and analytical skills
- Ability to work independently and as part of a team

Benefits
Lennar Homes offers a comprehensive benefits package, including medical, dental, and vision coverage, 401(k) retirement plan with company match, paid parental leave, and education assistance program.

Estimated Salary: $55,000 - $65,000 per year, depending on experience.

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