Digital Marketing Strategist for Homebuilder

3 days ago

Franklin TN, United States Lennar Homes Full time
Marketing Specialist Job Description

Lennar Homes is a leading homebuilder in the United States, dedicated to creating an extraordinary experience for homeowners, communities, and associates. We are seeking a highly skilled Digital Marketing Strategist for Homebuilder to join our team.

About the Role:

  • This position will be responsible for taking our digital and social marketing efforts to the next level within our marketplace.
  • The successful candidate will work closely with regional and corporate communications teams on all initiatives and digital trends.
  • A strong understanding of local market competition and the latest digital trends and trendsetters is essential.

Key Responsibilities:

Marketing Strategy and Execution
  • Review and update the division market, community, plan – and all subpages pages of Lennar.com regularly for completeness, accuracy, and quality of content.
  • Become proficient in SiteCore (Lennar.com Content Management System) to update all editable content and images.
  • Work with division JDE Admin to ensure all relevant and accurate information flows into Lennar.com.
Social Media Management
  • Ensure photos are used as much as possible on the website (as opposed to renderings), and that interior and exterior photography is well done, prevalent, and of the appropriate size for web usage.
  • Ensure promotional banner ads on the site are being used and compliant from a branding and legal standpoint.
Campaign Optimization
  • Make sure division landing page templates are deployed using corporate templates and for all appropriate uses including: promotion, quick move-in, Facebook, Next Gen, Realtors, etc.
  • Make sure all content within the landing pages is accurate and up-to-date.
  • Make sure landing pages are search engine optimization optimized.

Requirements:

  • Two (2) years' experience minimum in similar position or related areas of the marketing industry.
  • High School diploma or GED required; Bachelor's degree in Social Media Marketing, Marketing, Advertising, Communications or equivalent preferred.
  • Valid driver's license.
  • Intermediate PC skills (proficient in Microsoft Office Suites including: Word, Excel, PowerPoint, Outlook, Photoshop, InDesign, Adobe, PhotoShop).
  • Up-to-date with major social media sites and digital trends required.
  • Must have extensive internet exposure and/or internet consumer experience.
  • Strong verbal and written communications skills.
  • Committed to self-development of marketing and internet skills.
  • Ability to self-manage activities with minimal supervision.
  • Strong passion for digital marketing.
  • Strong interpersonal and communication skills.
  • Ability to problem-solve.
  • Arrive early and work late if necessary.
  • Some weekend work required.
  • Understand and follow work rules and procedures.
  • Maintain regular attendance and punctuality relative to daily work schedule is required.
  • Accept constructive feedback.
  • Team player.

Estimated Salary: $65,000 - $80,000 per year, depending on experience and location.

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