Marketing Manager, Performance

2 months ago

New York, United States Foursquare Full time
About Foursquare:

Foursquare is the leading independent location technology and data cloud platform dedicated to building meaningful bridges between digital spaces and physical places. Our proprietary technology unlocks the most accurate, trustworthy location data in the world, empowering businesses to answer key questions, uncover hidden insights, improve customer experiences, and achieve better business outcomes. A pioneer of the geo-location space, Foursquare's location tech stack is being utilized by the world's largest enterprises and most recognizable brands.

About the Position:

Foursquare is looking for a Part-Time Contract Marketing Manager, Performance to join our team.

Seeking candidates that have a 'startup' mentality and experience. You'll play a critical role to help drive measurable business results. You'll be responsible for developing and executing B2B marketing campaigns to generate revenue.

The ideal candidate will have a passion for strategic thinking but be hands on keyboards. They will leverage best-in-class technology to execute multi-channel campaigns and ultimately extract campaign insights for continued optimization. In this role, you will report to the Director of B2B Marketing and work cross-functionally with stakeholders across Sales, Product Marketing, Creative, and Web Engineering.

In this role, you'll:
  • Build media buys and oversee the day-to-day execution of paid media across various channels including social (LinkedIn & X), SEM and Google display to drive revenue growth.
  • Monitor and report on key performance metrics, including CPL, cost per opportunity, cost per meeting and return on ad spend (ROAS), synthesizing key takeaways
  • Conduct regular assessment and optimization for goals, conversions, analytics, and tracking (e.g. UTMs).
  • Identify opportunities for testing and experimentation to improve campaign performance and drive innovation.
  • Uncover marketing performance issues and pinpoint the root cause with the help of analytics tools such as Google Analytics.
  • Stay up-to-date on industry trends and best practices to continuously improve performance marketing efforts.
  • Collaborate with cross-functional teams to ensure alignment on marketing initiatives and goals.
What you'll need:
  • B2B Tech Background / Startup experience
  • Proven track record of building and scaling campaigns with a strong focus on ROI.
  • In-platform execution experience setting up campaigns in LinkedIn, X, Google, etc.
  • Analytical with a strong attention to detail
  • Ability to operate independently and effectively to manage multiple projects and deadlines
  • 5+ years of experience in B2B marketing
  • Experience in Google Analytics, Hubspot (or the like), and Salesforce
  • Experience working in a project management tool such as Asana, JIRA, Workfront, Canva, etc.
  • Your own unique talents If you don't meet 100% of the qualifications outlined above, we encourage and welcome you to still apply
Benefits and Perks
  • Flexible PTO - rest and recharge when you need it
  • Equipment Setup - you will receive all necessary hardware for your job function
  • Employee Resource Groups - to help you stay connected
  • Hybrid Work Schedule for in-person collaboration on Tuesdays, Wednesdays, and Thursdays. For roles considered remote, this will not apply.

At Foursquare, we are committed to providing competitive pay that is in line with industry and market standards. Actual compensation packages are based on a wide array of factors unique to each candidate including but not limited to skill set, years & depth of experience, and specific office location.

For this position, the total cash compensation range is $40-60 USD per hour. However,actual salaries can vary based on a candidate's qualifications, skills and competencies, as well as location.

Things to know...

Foursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.

Foursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.

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