Performance Marketing Lead

5 days ago


New York, New York, United States Masterworks Full time
Job Summary
We are seeking a highly motivated Performance Marketing Lead to join our team at Masterworks. As a key member of our Platform Marketing team, you will be responsible for developing and executing multi-channel marketing campaigns, driving business growth, and optimizing ROI.

In this role, you will work closely with our creative, compliance, and product teams to launch marketing initiatives and drive results. You will also analyze complex data sets to inform marketing decisions and experiment with new strategies and tactics to stay ahead of the competition.

If you are a results-driven marketer with a passion for performance marketing, we encourage you to apply for this exciting role

About Masterworks
Masterworks is a leading fintech platform that offers investors a unique opportunity to buy and sell shares of multimillion-dollar artworks. With a portfolio of over $1 billion in world-class assets, we have disrupted the traditional art market and created a new path for investors. Our team of 200+ employees is based in New York City and is committed to innovation, collaboration, and excellence.

Responsibilities
* Develop and execute multi-channel marketing campaigns, with a focus on paid advertising and social media* Collaborate with cross-functional teams to launch marketing initiatives and drive business growth* Analyze complex data sets to inform marketing decisions and optimize ROI* Experiment with new strategies and tactics to stay ahead of the competition* Manage budgets and media spend, ensuring maximum ROI* Work closely with product and compliance teams to personalize and optimize the customer journey* Stay up-to-date with industry trends and best practices in performance marketing* Communicate effectively with stakeholders, including leadership, sales, and customer service teams

Requirements
* 3+ years of experience in performance marketing, with a proven track record of success* Strong analytical skills, with expertise in tools like Google Analytics and Mixpanel* Excellent communication and project management skills, with the ability to work collaboratively with cross-functional teams* Experience with A/B testing, experimentation, and data-driven decision making* Knowledge of finance and investing is a plus, but not required* Bachelor's degree in Marketing, Communications, or related field* Salary Range: $120,000 - $180,000 per year, depending on experience

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