Performance Marketing Manager Lead
3 days ago
Overview of Hearst Magazines
As one of the world's leading publishers, Hearst Magazines operates a diverse portfolio of 25+ brands, catering to various interests and demographics through print, digital, video, and social platforms.
Our Performance Marketing team plays a crucial role in driving success by launching, optimizing, and analyzing Search & Social campaigns for our digital brands.
About the Role
This position requires a seasoned professional with 3-5 years of experience in performance marketing, excel spreadsheet expertise, and proficiency in working with big data and BI tools.
You will be responsible for:
- Media buying and traffic acquisition across Google Ads and Meta Ads Manager
- Developing team strategies to drive campaign success
- Collaborating with other Performance Marketers to shape campaign and program strategy
- Presenting findings to both teams and management
- Training new employees and implementing new processes
Key Skills and Qualifications
- Bachelor's degree and 3-5 years of relevant work experience
- Excel and/or Google Sheets proficiency
- BI tools and large data sets comfort level
Compensation Package
We offer a competitive compensation package, taking into account transferable skills, work experience, business needs, and market demands. Our organization values diversity and welcomes applicants from qualified individuals without regard to personal characteristics.
Estimated annual salary: $95,000 - $125,000 based on industry standards and location.
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