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Website Specialist, Marketing
2 months ago
Job Type
Full-time
Description
At Swickard Auto Group, we're passionate about our customers and using the most innovative, cutting-edge technology to revolutionize the way customers purchase and service their vehicles at our dealers.
Our customers are the reason we're here. Our culture is defined by a few core principles: We want to be our customers' favorite place to purchase, lease, or service their vehicle, and we want to be your favorite place to work We are a hospitality company that happens to be in the automotive industry. We are data-driven, and our aim is to use data to continuously improve our in-store and online experiences with our dealers.
Automotive News ranks Swickard Auto Group as one of the top dealer groups in the US. We are looking for like-minded team members that are laser focused on discovering insights in data to identify ways we can continue improving each interaction with our customers. Swickard's unique perspective on automotive retail strategy is transforming the automotive industry and we are looking for top-notch individuals to join our fast-growing team.
Job Overview
We are looking to hire a website specialist with an analytical mind and a detailed understanding of content design and management. Website specialists are expected to have meticulous attention to detail, outstanding problem-solving skills, and fantastic content creation and writing skills.
Top candidates will be comfortable troubleshooting the website and constantly improving the User Experience (UX) of the website.
Requirements
Web Specialist Job Responsibilities:
• Planning, managing, monitoring, and upgrading the organization's websites.
• Responding to and troubleshooting all website issues.
• Updating HTML, CSS and JavaScript regularly.
• Creating appealing custom content and landing pages.
• Conducting content audits to eliminate erroneous, redundant and/or duplicate information.
• Creating appropriate website content aligned with the organization's strategy.
• Ensuring website quality and efficiency by conducting regular test plans.
• Improving the user experience of the website regularly.
• Collaborating with all staff and management to ensure that the website aligns with brand strategy and meets the organization's standards.
• Creating strategies to grow subscriber base and web traffic metrics.
• Ensuring full compliance on the website with all laws and regulations.
• Keeping up-to-date with industry best practices and monitoring competitor websites.
Web Specialist Qualifications / Skills:
• Degree in Marketing, Computer Science, IT or related qualification
• 2 years of work experience as a website specialist.
• Knowledge of Macromedia suite, Adobe suite, Content Management Systems, and W3C Web standards.
• Highly proficient in HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, mySQL and JavaScript
• Ability to troubleshoot website issues in a fast-paced environment.
• Strong attention to detail with an analytical mind and outstanding problem-solving skills.
• Excellent content creation and writing skills.
• Fantastic time management skills with the ability to multi-task.
• Strong communication skills (written and verbal) and a proven track record of highly effective collaboration.
• Attention to detail within format and creation, and as it pertains to grammar and spelling.
• Ability to drive employee accountability, teamwork, customer focus and mutual respect.
• High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast-paced, changing environment.
• Automotive experience a plus
• A shared desire to deliver the best customer experience through Hospitality, Innovation and Efficiency
