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Inbound Marketing Specialist

2 months ago

Las Vegas, United States Eagle Promotions Full time

Inbound Marketing Specialist


Location: Las Vegas, NV (on-site)


Summary: 


Eagle Promotions is seeking a dynamic and experienced HubSpot Inbound Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing automated marketing campaigns using HubSpot. This role requires a deep understanding of B2B marketing strategies, excellent technical skills in HubSpot, and a data-driven mindset to drive lead generation, nurture campaigns, and improve overall marketing effectiveness.


Key Responsibilities:


  • HubSpot Management: Configure and manage HubSpot tools including Marketing Hub, Sales Hub, and CRM to support B2B marketing initiatives.
  • Campaign Development: Design, build, and execute automated marketing campaigns including email marketing, lead nurturing, segmentation, and personalization.
  • Lead Generation: Develop and implement strategies to generate and nurture leads, ensuring a steady flow of qualified leads to the sales team.
  • Content Creation: Collaborate with content creators to develop engaging and targeted content for various stages of the buyer’s journey.
  • Analytics & Reporting: Monitor, analyze, and report on campaign performance metrics to measure ROI and optimize future campaigns.
  • A/B Testing: Conduct A/B tests to continually optimize email marketing and other automated campaigns.
  • Workflow Automation: Create and manage workflows for lead scoring, segmentation, and automation of repetitive marketing tasks.
  • Integration Management: Ensure seamless integration of HubSpot with other marketing and sales tools, such as Salesforce, LinkedIn, and Google Analytics.
  • Training & Support: Provide training and support to team members on HubSpot best practices and new features.
  • Data Management and Segmentation: Organize and manage customer data effectively to ensure targeted and personalized communications.
  • Customer Lifecycle: Define and optimize customer journey maps to enhance the overall client experience and increase customer satisfaction and retention.
  • Email Marketing Campaigns: Create, execute, and monitor email campaigns aimed at driving client retention, engagement, and lead generation.
  • Online Lead Management: Manage online leads and online orders.
  • Brand Monitoring: Monitor brand presence and performance across digital platforms.
  • Social Media Posting & Monitoring: Oversee social media posting and monitoring to engage with the audience and drive traffic.
  • Collaboration: Work and collaborate with the marketing agency to ensure alignment and effective execution of marketing strategies.


Qualifications:



  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Experience: Minimum of 3 years of experience in B2B marketing, with at least 2 years of hands-on experience using HubSpot.
  • Technical Skills: Proficiency in HubSpot Marketing Hub, Sales Hub, and CRM.
  • Analytical Skills: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Communication: Excellent written and verbal communication skills with the ability to create compelling content and effectively communicate complex ideas.
  • Digital Marketing Background: Experience in SEO, social media, and content marketing.
  • Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.


Company Expectations:


  • Uphold company culture and mission statement
  • Exhibit exceptional customer service skills within company guidelines
  • Possess a positive attitude, motivation and ability to learn
  • Display strong work ethic relative to punctuality, discipline and a sense of responsibility
  • Ability to work collaboratively, communicate effectively and display commitment
  • Have effective communication skills (listening, verbal, and written)
  • Practice multicultural sensitivity and awareness
  • Ability to take constructive feedback with adaptability and flexibility