Coordinator of Marketing

1 week ago

Tazewell, United States Virginia Jobs Full time
Title: Coordinator of Marketing

Agency: Southwest Virginia Community College

Location: Tazewell - 185

FLSA: Exempt

Hiring Range: $42,905 to $60,000

Full Time or Part Time: Full Time

Additional Detail

Job Description:

Southwest Virginia Community College, as a comprehensive institution of higher education, dedicates its services to area citizens. Believing that each person should be given an opportunity for continuing personal and intellectual development, the College assumes responsibility as a catalyst in the life of the individual and the community. Southwest provides citizens the means for improving skills, expanding knowledge, as well as cultural aesthetic and global awareness, and encouraging economic development and responsible citizenship.

Southwest is seeking an individual to work alongside and under the supervision of the Director of Strategic Communications. The Coordinator of Marketing supports the College by executing day-to-day marketing initiatives that promote the institution's brand and increase its visibility. This role is responsible for developing and managing marketing campaigns, coordinating advertising efforts, and maintaining strong relationships with media outlets to ensure positive representation of the College. The Marketing Coordinator collaborates with other employees to produce digital media and print publications, social media content, and assist with media relations efforts. By focusing on daily marketing and advertising tasks, this position ensures that the College's messaging is effectively communicated across all platforms in alignment with the institution's goals and objectives.

This position requires a one-year probationary period for both new hires and transfers.

Minimum Qualifications:
  • Exceptional people skills
  • Exceptional writing and verbal skills
  • Proven ability to work independently and on multiple projects simultaneously
  • Proficient in a number of relevant software programs (such as Adobe Creative Cloud or Affinity, Salesforce CRM)
  • Proficient with audio/video/photo capture and editing equipment (such as digital cameras, microphones, lighting etc.)
  • Experienced in developing and managing traditional and digital advertising campaigns
  • Marketing & research experience
  • Proven ability to initiate and sustain media relationships
  • Understanding and proficiency in developing news media content, photography, videography, and other creative media.
Preferred Qualifications:
  • Experience in a higher education setting
  • Experience in a related field
  • Comprehensive communications experience

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