Digital Media Strategist
6 days ago
Estimated Salary: $60,000 - $80,000 per year.
About the Role:We are seeking an experienced Digital Media Strategist to join our team at L'Auberge Casino Hotel Baton Rouge. As a key member of our marketing department, you will be responsible for developing and implementing social media strategies that drive engagement and conversions.
Key Responsibilities:- Develop and implement operational goals and objectives for social strategy, monitoring achievements of performance and profit objectives.
- Assist in the budget process, providing recommendations and ensuring compliance with departmental budget initiatives.
- Monitor and manage the property's Facebook, Instagram, and Twitter pages.
- Maintain daily assigned workflow and execute organic and paid social media campaigns.
- Develop, schedule, and monitor all social media feedback and content, responding according to corporate marketing or industry standards.
- Assist with social media creative design workflow, feedback, and placement.
- Implement social media posting strategy logic and create Social Media assets and promotions in support of on-property initiatives.
- Utilize measurement tools to quantify and grow Social Media presence.
- Adhere to scheduling and coordinate with leader any scheduling concerns, with attention to guest satisfaction.
- Support and promote superior customer service, addressing issues as they arise.
- Act as an ambassador to the property, servicing high-value guests, and assisting in promotional events.
- Implement analytics code and tagging in accordance with analytics measurement strategy.
- Coordinate content creation, including scheduling video shoots and coordinating materials with category experts/talent.
- Identify content needs for properties, such as video needs, entertainment ideas, infographics, etc.
- Manage website and other business platform updates communicating hours of operation, promotions, and other aspects as requested.
- Manage communication tools for the property, including social media messaging and email inbox management.
- Ensure compliance with all regulatory requirements within area of responsibility and report potential issues to management.
- Bachelor's Degree in Marketing or related field; minimum of two years' interactive marketing and social media experience; or equivalent combination of education and experience.
- Experience with photo/video design programs and familiarity with social media tools.
- Proven ability in web copy and managing large-scale social media accounts.
- Excellent verbal, written, and interpersonal skills.
- Technical proficiency in Microsoft Applications (Word, Excel, and Outlook).
- Possess excellent oral and written communication skills; strong client interface and presentation skills preferred.
- Demonstrated ability to drive toward results.
- Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
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