Senior Director, Account Management
2 weeks ago
Why Hearst Magazines
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.
But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video, and social - with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Your Impact
The Senior Director of Account Management is an integral leadership role within our Revenue Operations Function. As the Senior Director of Account Management at Hearst Magazines, you will partner with the VP, Media Strategy & Pricing to lead and oversee the Account Management team and regularly collaborate with sales and marketing leadership.
You will be at the forefront of supporting Hearst Magazines media strategy and successfully lead a group of Account Management Directors and Managers who manage teams aligned to specific verticals. These teams are responsible for creating media plans and acting as the day-to-day contact for the accounts they work on to ensure Hearst is meeting client expectations through the lifecycle of their campaigns.
You will be a thought leader and a partner for our Account Management team, providing them with leadership, strategy, best practices and centralized resources to respond to day-to-day client requests.
Responsibilities
As the Senior Director of the Account Management team at Hearst Magazines, you will oversee and manage a group of Account Management Managers and Directors with teams who are aligned to specific verticals. You will be critical in ensuring the Account Management Team is best in class by giving them a deep understanding of our digital business and best media planning practices. You will help define what these best practices are and use this to help build talent, manage the quality of the team, and manage workload.
What you'll do:
- Build and grow a best in class Account Management / Planning team. Assess talent, shape roles, expectations and workflow across the team. Build KPIs to help manage workload and individual performance in concert with key metrics within Sales and Revenue Operations
- Define, articulate and drive best-in-class media planning principles for our overall organization
- Coordinate, lead and create training materials for Account Management team trainings to evangelize these best in class media planning principles and keep the team educated and up to date on the most recent innovations in our industry
- Lean into workflow and analytics to help drive clear workflows, holding everyone accountable for the work ahead
- Work closely with sales, marketing, ad revenue analytics and the pricing and contracts team to evangelize processes, expectations, best practices and innovation
- Act as a point of escalation as needed for Account Management leadership
- Provide accurate and up-to-date pipeline reports on a recurring basis that will help inform the teams workload and staffing
- Display expert proficiency in Microsoft PowerPoint and Excel as it relates to creating training decks, media plans and other strategic resources
- Be an expert in the products we offer and work closely with sales and the ad product team on new solutions
- Be an expert in our OMS and CMS systems ensuring maximum use of both tools
- Help to establish and enforce business rules when necessary
- Proactively identify areas of opportunity for our Sales teams; Manage media mix recommendations on a quarterly basis; Lead strategies for the development of media plans that include creative, first-to-market executions
- Demonstrate practical knowledge and deep understanding of all integrated media channel planning (Video, Audio, Print, Social, and Digital, including direct and programmatic/biddable media)
- Be solutions oriented and willing to jump in at any time
Who you are:
- Minimum of 8-10+ years of digital experience with a background in digital media, sales planning and/or strategy, marketing or campaign activation
- Previous management experience managing people leaders required; Experience managing team size of 10+ required
- Deep understanding of digital media
- Very strong organizational skills and eye for detail
- Comfortable working in a fast-changing environment, juggling multiple projects and priorities, and ability to operate in a team culture
- Strong relationship building and communication skills
- Expert proficiency with platforms: CMS, Google Analytics, Google Ad Manager, Salesforce, Ad Point (OMS), Excel, Powerpoint
- An analytical problem solver (with a strong understanding of Microsoft Excel)A resourceful and strategic thinker
- Strong written and verbal communication skills, including ability to influence and to present to senior executives
- You have worked and managed teams that support both pre and post sales digital media clients
- You have a deep understanding of social platforms and publisher solutions
- You have great analytical skills and can build analyses or models to help support a business case
- You have a bachelor's degree
This role requires the position to be located in New York, NY with an in-office presence of 3 days a week.
The base salary for this role is between $163,000 to $196,000 annually. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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