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VP, Product Marketing

2 months ago

Michigan Center, United States Risepoint Full time
Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

Key Responsibilities
  • Own goal setting, marketing strategy, and marketing execution for the university partners within the Established segment.
  • Create partner marketing strategic plans and annual plans for existing and new partners. Monitor progress against goals and develop plans to deliver against goals.
  • Partner with the Partner Management, Channels and Cross Functional teams to develop and meet the aligned-to forecast: support the management of partner expectations, understand performance drivers, drive for execution of marketing plans across teams
  • Lead a team of product marketing professionals. Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.
  • Develop product and marketing metrics and systematic approaches for obtaining comprehensive student, market, and competitive analyses that support strategic decisions,
  • Leverage market and student insights to optimize positioning, messaging, marketing programs and creative execution.
  • Drive the development of core marketing creative to support partner goals.
  • Support our partner management organizations (business development and partner success) by providing new business estimates, sales support materials, and marketing updates.
  • Standardize processes, ways of working and product marketing templates to drive scale, consistency and best in class quality of all Product Marketing deliverables and plan.
Qualifications
  • 20+ years of proven management success in brand management, product management or account management
  • 10+ years setting and owning business goals and developing marketing and business strategies to deliver against goals
  • 5+ years serving in a senior leadership role managing organizations of 15-20+ marketers
  • Bachelor's degree required; MBA preferred
  • Higher education experience preferred.
  • A demonstrated record of partnering with teams cross the organization and creating aligned plans to achieve business results for the broader organization.
  • Proven ability to create strongly differentiated product and solutions positioning and messaging.
  • Strong analytical skills and a data-driven approach to decision-making.
  • Demonstrated experience building credibility with and delivering results for sales teams and customers.
  • Highly effective and compassionate people leader who articulates a clear, shared vision and inspires others to achieve it.
  • Ability to play an active role on a leadership team; must be able to discuss, negotiate and align with other senior leaders.
  • Must be eligible to work in US.
  • Work remote with some travel required.
#LI-LS1

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:
  • 18 days PTO + Winter Shutdown
  • 12 designated holidays + 1 floating holiday
  • Medical - four options
  • Dental
  • Vision
  • Life & Disability (company paid)
  • Flexible Spending Account & Health Savings Account
  • Retirement plan with company match
  • Maternity / Paternity / Parental Leave (company paid)
  • Volunteer Time Off
Supplemental Benefits:
  • Wellness program
  • Alternative medicine options
  • Pet discounts
  • Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
  • Continuous Professional and Leadership Development Programs
  • Tuition Reimbursement for employees and their dependents
  • Rewards & Recognition programs


Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.