Digital Marketing Analyst

2 weeks ago

Fishers, United States First Internet Bank Full time
Job Details

Job Location
First Internet Bank of Indiana Fishers - Fishers, IN

About the Position:

As the Digital Marketing Analyst you will be responsible for analyzing and interpreting data to provide actionable insights that help drive our digital marketing strategies. You will work closely with the marketing team and our data warehouse team to report results, identify trends to optimize campaigns, improve ROI and contribute to overall business growth. Additionally, you will contribute to the marketing team beyond solely data metrics, helping coordinate various marketing projects as needed.

What You Will Do:
  • Analyze digital marketing metrics across various channels (search, display, website, social media, email).
  • Generate regular reports to track the performance of individual campaigns.
  • Develop dashboards, maintain and automate marketing reporting process using Tableau.
  • Conduct competitive analysis to understand market trends and competitor strategies for existing and new products/services; analyze and summarize market trends and competitor strategies to management.
  • Identify and recommend opportunities for growth and improvement within digital marketing efforts.
  • Research and implement search engine optimization (SEO) recommendations on website and provide reporting on results.
  • Assist with the gathering and analysis of primary market research (S+P) and database marketing to provide direction for sales prospecting.
  • Analyze secondary research to identify financial services trends in products and services and suggest changes where necessary.
  • Monitor and respond to customer comments on social media and other review sites, escalating to appropriate departments and management when necessary.
  • Gain understanding of Salesforce Marketing Cloud for execution of email marketing and customer journeys.
  • Utilize tools such as Google Analytics, SEMrush and social media analytics.
  • Stay updated on the latest tools and trends in digital marketing.
  • Perform other duties as needed and assigned.
What We're Looking For:
  • Bachelor's Degree in marketing, business, statistical analysis or a related field is required.
  • A minimum of one year of work experience in marketing research, statistical or data analysis.
  • Previous experience with Tableau or similar data visualization tools preferred.
  • Experience with website analysis using a variety of analytics tools including Google Analytics.
  • Exceptional Excel skills, including functions, macros, and Visual Basic processes.
  • Extraordinary attention to detail.
  • Experience with content management system a plus.
  • Strong analytical skills.
  • Strong reporting and presentation skills.
  • Ability to interpret data and explain the implications to all levels of employees, management, and third parties.
  • Capability of working effectively under limited supervision.
  • Demonstrated organizational skills to successfully manage multiple tasks and deadlines.
Working Conditions/Demands:
  • Professional office setting.
  • Primarily sedentary position requiring long periods of time working at a computer.
  • Must be able to move throughout the office and buildings to obtain or relay information.
  • Must be able to perform the essential functions of the position with or without reasonable accommodation.
Who Are We?

We're not just another bank and we're not looking for just another employee. Since 1999, First Internet Bank has been dedicated to finding a better way to bank and doing things that have never been done before. Yes, we really were the first state-charted, FDIC insured bank to operate entirely online and we have been leading the way ever since.

We seek the game changers, the innovators...those who challenge the status quo because change really is the only constant. Ready to join a team of imaginative, driven individuals like you? It's your career, you deserve to imagine more. Keep reading, we think you will like you what see.

Why Join Us?

Our success has been driven, in part, by four core competencies - customer focus, teamwork, adaptability and initiative. Collectively they define our actions and are at the heart of all we do. As a result, we've been fortunate to have been named numerous times as an Indianapolis Star Top Workplace and one of the Best Banks to Work For Headquartered in downtown Fishers, our newly-built, state-of-art 175,000 square foot facility headquarters was designed with our team in mind and features an 18,000 square foot open air deck named "The Backyard", with fire pits, covered pergola, waterfall and foliage to create a momentary escape from the work day. Beyond that, the onsite fitness center with the latest equipment and ergonomically-designed workstations help promote health and wellness. Have we mentioned free snacks, soft drinks and beer available on tap? Want more? How about a flexible work schedule, unlimited volunteer time off and social events to bring us all together to have some more. Why just imagine more, take the "first" step and apply today.

Our benefits package includes the following and so much more:
  • Medical Dental, Vision Insurance
  • 401(k) Retirement Plan with Generous Match
  • Tuition Reimbursement
  • 3 Weeks Paid Vacation Plus Paid Holidays
  • Paid Volunteer Time
  • Business Apparel Allowance

Equal Opportunity Employer - Women, Minorities, Veterans and Individuals with Disabilities

If you are a California resident, you may be entitled to certain rights regarding your personal information. Additional information about our data collection practices and location specific notices is available on our privacy policy. Click here to read more.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c). Click here to read more.

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