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Brand Manager

1 month ago

Lancaster, United States Management Business Solutions Full time
  • Manages brand portfolios to maximize long-term sales and profit; develop and execute portfolio strategy to build long-term brand health.
  • Responsible for developing global brand position, communication strategies and marketing (5P) programs for all products (within a brand) to build consumer demand and market share.
  • Provides the vision, mission, goals and strategies for respective brand.
  • Responsible for management of existing and new products within the brand
  • Plans and coordinates the marketing and promotional campaigns for assigned products.
  • Assists with coordinating campaigns/promotional opportunities with retail marketing, sales, digital and e-commerce teams for integrated brand communication plans.
  • Responsible for developing brand standards and ensuring consistency throughout all brand elements.
  • Oversees and provides creative direction to both internal and external agencies, with focus on content marketing for digital, website, social media and PR.
  • Works with market research agency to analyze market and competitive trends, provide recommendations based on key learnings and execute actionable steps.
  • Ability to stay on top of industry trends, propose innovative ideas.
  • Participates in development of annual brand budget process. Works with Market Director to maintain / track annual budgets and P&L for appropriate segments/ markets.
  • Presents status update on overall business to Market Director on a quarterly basis.
  • Supports sales as needed, including: PowerPoint presentation input, Market/Competitive information, Market Research information.
  • Acts as the brand ambassador for respective brand(s) including the training and education on products. Will coordinate with SMEs to provide customer service training on new products.
  • Attends tradeshows as needed.
  • Communicates effectively with other departments within the organization and function within a team environment.
  • Provides leadership to Associate Brand Managers.


Experience:

• Bachelor degree in Marketing, Communications or related discipline.

• Marketing/sales and/ or product management experience.

• Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast paced environment.

• Entrepreneurial Mindset is mandatory.

• Retail Marketing & Brand experience a plus.