Marketing Campaign Manager

3 weeks ago

San Francisco, United States Omni Inclusive Full time

Salesforce is looking for a motivated and data driven individual to join the AMER Field Marketing team in a contract position. This individual will manage key projects for the AMER Field Marketing Team, making an impact in the way we engage prospective and existing customers. As a member of the team, this individual will execute on various projects such as multi-channel campaign management, reporting, events planning, coordination, promotion and follow up, presenting success back to stakeholders - and more.

This individual will report to a Director, Field Marketing and must be an innovative thinker, with experience in developing strategic campaign programs that are targeted, consistent, actionable and integrated to deliver pipeline and ACV. We operate in a fast-paced environment and require someone with initiative, who can jump right in, taking responsibility the success of their programs and meeting deadlines.

Responsibilities include (but not limited to):
* Deep analysis and understanding of business segment and reporting of campaign pipeline for effectiveness and results. Tracking and monitoring pipeline numbers, top deals, ACV attainment, and other key data points.
* Program management of campaign tactics such as segmentation, campaign creation, email programs, digital campaigns, content creation and similar demand generation tactics.
* Develop compelling go-to-market plans that help achieve pipeline and revenue goals. Deliver them to sales and marketing leadership audiences.
* Collaborate across the extended marketing and sales teams to ensure quality and timely demand generation execution, across all internal & external marketing channels.
* Understand marketing calendar of events, webinars and activities coming up, updating the calendar when new events are created and promote activities to internal teams.
* Build trusting relationships, credibility, and use strong communication and influence skills to partner effectively with stakeholders to improve decision-making and business outcomes.

Requirements:
* 5+ years experience with marketing programs and campaigns. Experience marketing or selling to B2B customers preferred.
* Experience orchestrating and measuring an array of marketing tactics including paid digital, SEM, direct mail, events, and SEO as related to campaigns.
* Strong analytical and problem solving skills.
* Creative thinker who can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution.
* Excellent verbal and written communication skills; ability to communicate with all levels of management.
* Ability to successfully define and drive project execution with minimal guidance.
* Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively.
* Prefer candidates that have worked either with Salesforce or a similar CRM system.

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