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SEO Strategist

2 months ago

Minneapolis, United States Perforce Full time

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun. We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, you'll work with and learn from some of the best and brightest in business. Before you know it, you'll be in the middle of a rewarding career at a company headed in one direction: upward.

With aglobal footprint spanning more than 80 countries and includingover 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world's leading brands to deliver solutions for the toughest challenges. The best run DevOps teams in the world choose Perforce.

Responsibilities:

    • Serves as subject matter expert in SEO best practices and industry trends to assist in identifying new opportunities for Perforce business units
    • Collaborate with business unit teams on SEO and CRO strategy, providing recommendations, advisory and assistance to increase rankings, optimize the digital user journey, and increase inbound lead generation.
    • Analyze web performance metrics using SEO tools (e.g. GA4, Google Search Console), and CRO (e.g. Google Analytics, TrenDemon, HotJar, Drift)
    • Independently conduct keyword research using tools such as BrightEdge
    • Perform regular audits and deliver data-driven insights to marketing teams.
    • Manage projects in Hive for assigned brands
    • Collaborate with the web development team on technical SEO and site performance improvements
    • Assist in creating and maintaining documentation on best practices.
Requirements:
    • Bachelor's degree required
    • 5-8 years of experience in SEO, CRO and web marketing
    • Extensive experience with web analytics/SEO/CRO tools (e.g. GA4, Google Tag Manager, Google Search Console. BrightEdge/SEM Rush (or similar).
    • Experience in content marketing, and on-page SEO
    • High Attention to Detail
    • Strong organizational skills
    • Excellent communication, leadership and project management skills
    • Strong presentation skills
    • Proficient in MS Office Suite
    • Excellent MS Excel skills. Must be comfortable with large data sets in MS Excel as well as complex functions.
    • Ability to work in a fast-paced environment and manage multiple projects simultaneously (agency experience a plus)
    • Understanding of data protection regulations and cookie consent compliance
    • Understanding of Web Content Accessibility Guidelines (WCAG) and compliance
    • Ability to commute to our HQ/Minneapolis, MN office 2-3 days per week.
    • Google Certifications a plus


Come work with us Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.

If you are passionate about the technology that impacts our day-to-day lives and want to work with talented and dedicated people across the globe, apply today

www.perforce.com

Perforce Software is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, family or relationship structure, military service and veteran status, physical or mental disability, genetic information, gender identity, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Perforce Software's management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.