Senior Product Marketing Manager

7 days ago

Wilmington, United States Picus Full time

Are you passionate about technology and enjoy explaining complex solutions in a way that everybody gets excited? If so, read on

About Picus

Picus Security, the leading security validation company, gives organizations a clear picture of their cyber risk based on business context. Picus transforms security practices by correlating, prioritizing, and validating exposures across siloed findings so teams can focus on critical gaps and high-impact fixes. With Picus, security teams can quickly take action with one-click mitigations to stop more threats with less effort.

The Picus Security Validation Platform easily reaches across on-prem environments, hybrid clouds and endpoints coupled with Numi AI to provide exposure validation.

The pioneer of Breach and Attack Simulation, Picus delivers award-winning threat-centric technology that allows teams to pinpoint fixes worth pursuing, offering a 95% recommendation in Gartner Peer Review.

About The Role

If you're a results-driven person with an entrepreneurial mindset, who takes the initiative and thrives in a dynamic environment, then this is a great opportunity to play a pivotal role in a fast-growing cyber security company. We are looking for a smart and inquisitive Senior Product Marketing Manager. This role offers the ability to help shape the future of Exposure Validation within Continuous Threat Exposure Management.

Reporting to the head of PMM you will help to shape our positioning and product marketing strategy. In this role, you will build our market presence, and drive messaging, content and awareness that highlight our unique value proposition. You will be responsible for owning key modules within the Picus Security Validation Platform, and working closely with Product Management, Technical Marketing, Sales Enablement and Growth Marketing.

What You'll Do

    • Own product marketing for key areas of the Picus platform. Share expertise and extend platform messaging through content and product marketing. Establish differentiated positioning deep into new and existing product modules showcasing competitive advantages and unique value propositions through research and understanding of adjacent technologies
    • Build bleeding-edge content (ie. webinars, ebooks, papers, web pages, demo videos etc.) working closely with product management, sales and customer success to bring customer challenges to life while showcasing product value and solutions
    • Align with Sales Enablement through close-knit interactions, ensuring the best insights and information reach our sales teams and BDR organization quickly. Support sales as a trusted advisor
    • Act as a key stakeholder for competitive marketing: closely work with technical marketing team and sales enablement to showcase competitive differentiators and content
    • Support Campaigns and SEO initiatives as needed to drive global visibility of topics, products and down funnel buying intent.
    • Proactively drive product launch initiatives working cross functionally with Product Management, Competitive, Sales Enablement, Growth Marketing and Sales teams to deliver high impact results
    • Establish yourself as a thought leader in the quickly advancing area of CTEM, Exposure Management and Exposure Validation while supporting thought leadership and PR initiatives
What You Have
    • 6+ years of experience in B2B cybersecurity software product marketing
    • Deep understanding of the cybersecurity ecosystem, and specific expertise in some of these categories: automated pentesting, BAS, EDR/XDR, SIEM, RVBM, Vulnerability Management
    • Demonstrated collaboration and alignment with product management to create messaging that resonates in the market
    • Experience working with sales leadership and technical teams to translate key differentiators into sales enablement outputs
    • Communication and presentation mastery that is easy to consume, and engages customers, prospects and sales teams. You can motivate sales teams and customer success with the latest launch enablement presentation with ease and gladly serve as the evangelist for our products
    • Very strong writing, storytelling and PPT/Gslide skills, specifically the ability to distill complex product capabilities into a simple and compelling narrative that delivers on our unique value. Ability to deliver comprehensive long form content
    • Proactive and inquisitive nature, with problem solving skills that can lead teams through cybersecurity start-up challenges
    • Values and ethics that align with the Picus team
    • B.S. or equivalent experience


Working at Picus

Fascinating work - a chance to shape and lead an exciting, fast-growing cyber security segment. Security Validation is a concept that helps organizations evaluate their security posture in a continuous, automated, and repeatable way. This approach allows for the identification of imminent threats, provides recommended actions, and produces valuable metrics about cyber-risk levels.

Unlimited opportunity We are growing. At Picus, you'll be provided with as much responsibility as you can handle - new career development opportunities constantly arise given our rate of growth.

Global exposure - Get a lot of experience working not only in a fast-growing startup but also interact with customers all around the world.

Be part of a global remote team who is taking on Exposure Validation and a growing market segment.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, sex, race, color, national origin, religious belief, gender or gender reassignment, sexual orientation, marriage or civil partnership, pregnancy and maternity, disability, protected veteran status, or any other characteristic protected by International law. Upon conditional offer of employment, candidates are required to complete reference and identity checks in line with local labor laws and as per the Company's employment policy.

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