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Intern, Demand Generation

3 months ago


Mountain View, United States Workato Full time
About Workato

Workato is the only integration and automation platform that is as simple as it is powerful - and because it's built to power the largest enterprises, it is quite powerful.

Simultaneously, it's a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.

We're proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning.
Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you

Also, feel free to check out why:
  • Business Insider named us an "enterprise startup to bet your career on"
  • Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
  • Quartz ranked us the #1 best company for remote workers
Responsibilities

We are looking for an exceptional Marketing Intern to join our growing team. In this role, you will be part of the Demand Generation team supporting the North America Commercial business. In this role, you will also be responsible to:
  • Supporting the Director of Demand Generation with ad hoc acquisition and nurture programs and tactics, ensuring projects are completed on time and within budget
  • Creating email newsletters, nurture, and Outreach content
  • Supporting advertising and integrated campaign management
  • Supporting event execution, ranging from driving registrations to event logistics to making sure that leads are being followed up on
  • Collaborating with cross-functional teams (Product Marketing, Design, Sales) to launch campaigns that drive measurable pipeline results and increase engagement
  • Maintaining our marketing systems such as Demandbase, Marketo
  • Curating creative and effective messaging, landing pages and marketing collaterals that support campaign creation
  • Define key metrics, evaluate performance and convert them into actionable improvements
Requirements
Qualifications / Experience / Technical Skills
  • A Bachelor's degree or currently pursuing a Bachelor's degree in Marketing, Business, Information Systems or relevant experience
  • Excellent copywriting and presentation skills
  • Familiar with marketing automation and CRM systems, preferably Marketo and Salesforce, Demandbase
Soft Skills / Personal Characteristics
  • Strong attention to detail, project management, and time management skills
  • Able to work independently with exceptional attention to detail and follow-through
  • Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator

For California applicants, the pay for this role begins at $19