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Senior Web and Data Analyst

3 months ago

Draper, United States 1-800 CONTACTS Full time
Who we are

SeekWell is the parent company of 1-800 Contacts, Luna, and Hello Eyes. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We're owned by KKR - one of the world's largest and most successful private equity investment companies. We've built a phenomenal company and changed an industry by putting the customer first, always. The best is yet to come
Why you want this job

As a Marketing Data Analyst, you will play a pivotal role in transforming sophisticated data into actionable insights that directly influence and optimize our marketing strategies. Your focus will be on delivering personalized messages to storefronts in real-time, ensuring that our marketing efforts are both timely and effective. The ideal candidate will possess a strong analytical background, experience with real-time data processing, and the ability to communicate findings clearly and effectively to partners.
What you'll do

Data Analysis and Insights:
  • Ensure the completeness, accuracy and consistency of data collected based on understanding of storefront personalization feature
  • Define key measures of success for personalized messaging on storefronts
  • Implement standard methodologies for data governance and work with product managers and developers to address data quality issues
  • Use quantitative and qualitative tools to understand consumer behavior on storefronts to help define target audiences and messages
  • Analyze digital storefront (web and app) performance metrics using Adobe Analytics and examining microsegments to derive actionable insights
  • Advise the setup and analyze the results of A/B testing efforts, providing detailed post-impact analysis with clear recommendations and next steps to improve user experience and drive conversions
Collaboration:
  • Work with the marketing team to build personalized and relevant experiences for different customer segments
  • Work with product managers to implement analytics stories, bridging the gap between business and IT
  • Work closely with data engineers and analytics engineers to articulate the data needs for analysis
  • Articulate analysis and recommendations to pertinent partners at various levels within the organization
Performance Reporting & Forecasting:
  • Create Tableau dashboards for partner self-service that track key performance indicators related to user engagement and personalized customer experiences
  • Deliver ad-hoc reports with actionable information to partners, including senior management and marketing teams
What you'll need
  • Bachelor's degree in Mathematics, Statistics, Economics, Data Science, or a related field. Master's degree preferred
  • Confirmed experience in marketing analytics or a similar role, with a track record of delivering actionable insights
  • Proficiency with data visualization tools like Tableau, Power BI, Adobe, or similar platforms
  • Proficiency in data analysis tools such as SQL, Python, R, and sophisticated Excel
  • Excellent analytical thinking, problem-solving skills, and attention to detail
  • Effective communication and presentation skills, both written and verbal
  • Experience with statistical analysis required. Experience with predictive modeling, and machine learning is a plus
  • Ability to work in a fast-paced, multi-layered environment and lead multiple projects simultaneously
Perks
  • Free eye exams for your entire family
  • Deep discounts on lenses, glasses, and other services
  • Amazing healthcare coverage
  • 401(k) match
  • Flexible PTO
  • Tuition reimbursement program
  • In-house restaurant with highly discounted meals
  • Free snacks, ice cream, and drinks every day
  • Full onsite gym

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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