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Director of Marketing Analytics

2 months ago

Draper, United States Pluralsight Full time

Job Description: Join Pluralsight as our Director of Analytics and bring your business analysis prowess to drive strategic growth initiatives tailored to both consumer and business markets. Lead with data-driven precision, crafting measurement frameworks and KPIs that optimize revenue and operational efficiency. With experience in global team leadership, you'll foster a culture of excellence, setting clear expectations and driving flawless execution. Collaborate seamlessly across marketing, data, and finance teams to deliver transformative analytics solutions. Uncover hidden opportunities, dazzle senior executives with compelling presentations, and own the playbook on analytics and shape the future at Pluralsight in this high visibility role. Who you're committed to being: * A leader and mentor for a globally distributed team of data analysts, fostering a culture of working together, solving hard problems, and fast paced delivery. * Manage and develop team members with diverse skills * Collaborator with cross-functional teams to ensure alignment on strategic goals. * Serve as a trusted advisor to partners in building an analytics and insights team. * Able to work with data science, media, web, and social teams to drive holistic insights for channels. * Lead a team responsible for critical marketing metrics and dashboards. Enable team to present reports and dashboards to senior management, emphasizing key insights, trends, and recommendations. What you'll do: * Develop and implement a growth plan aligned with business objectives and stakeholder requirements that align to OKRs. Conduct annual bottoms-up modeling to support spend planning and advise on target setting. * Provide thought leadership on measurement frameworks for awareness, traffic, conversion, demand funnel, revenue, spend efficiency (LTV:CAC, ROAS), and retention. * Perform in-depth analyses to uncover insights and opportunities translating them into actionable recommendations for marketing partners. Assist in gap and root-cause analyses to identify areas for improvement and propose targeted solutions. Emphasize storytelling, QBRs, actionable insights. * Ability to model / understand implications of pricing, promotions, marketing spend, targeting that influences revenue growth for acquisition and retention with cross functional stakeholders. * Apply knowledge of e-commerce conversion metrics and SaaS revenue models. Provide insights and recommendations for web driven revenue for acquisition and renewals. * Identify optimization opportunities across marketing activities using A/B testing, but also able to understand limitations of analyses as part of strategic prioritization. * Manage data pipeline dependencies and requirements with the data team. Continuously improve data analytics processes in collaboration with multiple teams Experience you'll bring: * Data modeling, annual planning / budgeting (on gSheet/excel etc) * Data repositories and Business Intelligence tools. Proficiency in SQL (eg: basic knowledge of Aggregate functions, Row Number, Common Table Expressions, Recursive Queries, Windowing Functions, Pivot/Unpivot Operators, Stored Procedures) that can guide teams to build and analyze fast and at scale from large volume of data. * Proficiency in at least one web analytics tool (e.g. Adobe Analytics, Google Analytics, Amplitude). Knowledge of tagging and data collection principles that impact analytics. * Basic knowledge on dashboards (role will not develop them him/herself) on any tool (Tableau, Power BI, Sigma, Plx, etc.). * Demonstrated ability to lead and inspire a globally team, fostering a collaborative and high-performance environment through hands-on mentorship (player coach), delegation, project management, and communication. * Drive both accountability and visibility within the team... For full info follow application link.