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Associate Brand Manager

1 month ago

Westlake Village, United States Dole Packaged Foods Full time
Overview Purpose:

Dole Packaged Foods is a purpose-led health and wellness organization that “champions a more equitable world.” A world where everyone has the right to nutrition from the goodness of the earth and we reduce these gaps, one action at a time. We work towards a more sustainable future through our Dole Promises by helping reduce our footprint on the earth. You can learn more about our promises and our products at DoleSunshine.com.

The Associate Brand Manager will be an integral member of the Dole team and a key contributor to the category’s overall strategy, annual business plans, holistic communication plans, innovation product launches and brand executions across all media and consumer touch points.

If this is you, you will be exposed to challenging opportunities within an innovative culture and dynamic category, having a high impact on the business.

You must be passionate about the consumer and have an entrepreneurial spirit. You should excel at out of the box thinking, problem solving and be inspired by challenge. The ideal candidate is accountable and nimble, and someone who enjoys working in a fun, fast-paced setting.

This role provides flexibility to work in a hybrid environment of home and our new US HQ in Westlake Village, CA.

(Hybrid is defined as working 3 days per week in office.)

Responsibilities Primary Accountabilities:
  • Collaborate with your category leader (Senior Brand Manager, Associate Director) to create short and long-term category objectives and strategies and lead the execution of category plans and tactics to deliver against business objectives.
  • Work with the Comms team to manage marketing communications, including but not limited to development of creative communications briefs, creative evaluation, and measurement.
  • Help lead the development and execution of integrated communication plan, working with media, digital and shopper marketing agencies.
  • Partner with Market Research in the development of appropriate consumer research to identify consumer insights that will grow the portfolio.
  • Utilize multiple tools/dashboards to analyze and track shipment trends, consumption trends, competitive activity and other market trends to provide up-to-date information that drives management decisions based on insights.
  • Present monthly analysis to leadership, providing actionable insights based on IRI and internal data.
  • Collaborate with internal multi-discipline functions, including Innovation, Sales, Supply Chain, Finance, and Operations, to develop strategies and plans that drive growth, deliver objectives and resolve issues.
  • Manage and track marketing budget.
  • Develop and update packaging for new and existing products.
  • Conduct ad hoc analyses and perform other duties as needed to support the business.
  • Other duties as assigned.
Qualifications Experience, Knowledge, & Skills You Bring:
  • General consumer products industry knowledge.
  • Minimum of 2 years’ business or consumer goods experience is required with demonstrated ability to support key organizational initiatives at a consumer-centric organization.
  • Understanding of media and technology trends and digital marketing experience is strongly preferred.
  • Strong analytical skills; syndicated data experience a plus (IRI/Nielsen).
  • Passion for the consumer.
  • Passion for purpose.
  • Proficient with MS Office Suite with exceptional Excel and PowerPoint skills.
What You’ll Need to Succeed:
  • Analytical: Problem solving and business evaluation. Comfortable understanding data and insights from different sources and turning them into actionable recommendations.
  • Communication Skills: Excellent written and oral communication skills and the ability to interact with all internal multi-discipline functional areas and levels of management.
  • Project Management:  Leading cross-functional teams and external agencies in driving projects to completion within required time frame.
  • Time Management: Ability to prioritize and effectively manage workloads in a fast-pace and highly dynamic environment.
  • Team Player: Collaborates and works well in a team environment to achieve results.
  • Results Oriented: Driven and self-motivated to deliver results with a bias toward action.
  • Accountable: Ability to take full ownership of projects, timelines and deliverables.
  • Positive Attitude: At Dole we value a positive working environment as we work as one team to reach our goals
Education & Certification:
  • Bachelor’s degree required; MBA preferred.
Physical Requirements:
  • Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.
Travel Requirements:
  • Occasional travel required.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

FOR JOBS BASED IN CALIFORNIA:Hiring Pay Scale: $90,000.00 to $110,000.00

Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.