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Marketing Manager

2 months ago

Orlando, United States Dream Finders Homes Full time

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SUMMARY OF POSITION:

As the Marketing Manager you are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

§ Design, create, produce, maintain and report on all print, radio, outdoor, mobile and Internet advertising- including, but not limited to:

§ Brochures, flyers, direct mail pieces, classified ads, display ads, billboards, signs, flags, Internet listings, photography, virtual tours and radio commercials

§ Design, update and maintain Web site

§ Organize all direct mailings

§ Realtor advertising

§ Create and maintain all source codes for advertising

§ Monitor all traffic and source code reporting

§ Create, order and maintain inventory of various forms and promotional items

§ Schedule and set up all Grand Opening or Open House functions

§ Research and set up all new marketing ventures

§ Maintain monthly budget

§ Market and demographic research

§ Comparison shopping and reporting

§ Customer surveys and reporting

§ Realtor surveys and reporting

§ Quarterly Client E-Newsletter

§ Quarterly Employee Newsletter

§ Periodic market research and recommendations

§ Internal marketing and communication

EXPERIENCE, SKILLS, KNOWLEDGE

· Must understand marketing, advertising and public relations principles and actions. Exceptional communication skills – both written and verbal

· Bachelor’s Degree in marketing, public relations, advertising or related field. High School diploma and equivalent professional experience with success.

· Strong attention to detail

· Strong organizational skills and time management skills

· Ability to establish and maintain strong relationships

· Proficient in MS Excel, PowerPoint, and Word

· Ability to analyze data and report on market trends.

· Desktop publishing with some graphic design skills.

· Must be willing and able to travel.

WORK ENVIRONMENT:

· The work environment is representative of an office/field setting

· The noise level in the work environment is usually quiet to moderate

· Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.

PHYSICAL DEMANDS:

While performing the responsibilities of the job, the employee is required to talk and hear. Vision abilities required by the job are close vision. The employee is often required to sit and use their hands and fingers to handle, feel, and operate office equipment such as a computer, copier, and office supplies.

In addition, the employee is occasionally required to stand, walk, reach with their arms and hands, and to stoop, kneel or crouch. Must be able to sit for extended periods of time in office and in a car. Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.

Note: This document describes the minimum, essential duties, responsibilities, skills,abilities, effort, and working conditions of the position. It in no way implies that these are the only functions to be performed by the incumbent. Workers are required to follow any other job-related instructions and to perform any job-related functions requested by a supervisor or manager. Successful performance requires that the incumbent possess and utilize the abilities and skills described. All functions are subject to reasonable modification to accommodate individuals with disabilities. Some functions may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or others.

Equal Opportunity Employer