Marketing Account Manager

1 week ago

Milwaukee, United States Trefoil Group Full time

Trefoil Group is growing and seeking a Marketing Account Manager to join our team Here at Trefoil, our mission is to deliver exceptional business results through innovative, strategic marketing that produces measurable increases in growth and value.

As an Marketing Account Manager with Trefoil Group, you'll be responsible for leading the successful design, launch and management of integrated marketing communication programs of various types and complexity for clients. This position involves developing and managing scope, timelines, budget, client relationships and overall project success. The Account Manager must be able to create schedules, manage team resources, create documentation, and follow standards and best practices.

OVERVIEW OF DUTIES AND RESPONSIBILITIES:

  • Act as the main contact person for assigned clients. Build and maintain strong working relationships with clients, team members, and project stakeholders.
  • Execute strategic plans for assigned accounts, projects, and integrated marketing communication programs as developed by senior management.
  • Proactively drive programs forward across multiple accounts through leadership and with integrity to meet client objectives and agency revenue goals.
  • Effectively manage projects and programs by leading an integrated account team to produce desired client results while functioning as a role of manager and individual contributor.
  • Looks ahead to establish a framework for upcoming projects and initiatives including goals, objectives and strategies.
  • Coordinate and actively participate in all stages of project development including set up, research, strategy, design, campaign development, and reporting.
  • Produce content across multiple channels; execute public relations programs; manage the development of websites; and execute digital and social programs.
  • Edit and proofread materials to ensure quality and consistency with appropriate writing styles for target audience and channel.
  • Utilize management tools and agency processes to deliver high quality, error-free work on-time and on-budget.
  • Forecast and track budgets by playing a large role in driving billing and financial reporting across accounts.
  • Respond to changing demands and deadlines of accounts' needs by providing appropriate solutions.
  • Provide accurate scope and cost estimates to clients in partnership with agency leadership in instances of project deviations from original scope or budget.
  • Liaise directly between clients and all internal and external resources (including vendors) to communicate client needs and goals along with project specifications ensuring that project scope and needs is understood by all parties. Provide clarification when there is ambiguity.
  • Maintain a vested interest in getting to know client brands and initiatives to better market their products through the best channels.
  • Guide and coach junior team members on account tasks.
  • Proactively inform executive management of any issues or delays to assigned projects or clients.
  • Present concept pitches to clients and prospective accounts. Summarize results.
  • Identify upsell opportunities with existing client accounts as appropriate.
  • Manage client expectations to ensure delivery of the highest quality service and product.
  • Stay current on marketing trends, technologies and best practices.
  • Manage client meetings and status report presentations.
  • Contribute to new business as needed.

QUALIFICATIONS AND REQUIREMENTS:

  • Bachelor's degree in Advertising, Marketing or related field or equivalent experience.
  • 5+ years related marketing experience. Prior agency experience preferred.
  • Previous experience supporting marketing efforts of B2B manufacturing companies preferred.
  • Previous experience working in a client-facing role successfully translating client objectives into project goals and assignments for design and development teams.
  • Proven expertise in managing schedules, budgets, assets, and overall project organization to ensure requirements and project deliverable dates were clearly communicated, understood, and executed upon.
  • Passion for making your customers and team successful.
  • Experience creating and/or contributing to marketing strategies and best practices.
  • Ability to work cross-functionally and with a wide range of employees with different skill sets.
  • Organized; with the ability to prioritize multiple projects and meet deadlines.
  • Possess a strong attention to detail ensuring quality standards are achieved.
  • Must have excellent verbal and written communication skills as well as presentation skills.
  • Ability to engage in proactive and regular communication with executives and team leaders at all levels.
  • Good active listening skills required.
  • Has a positive, team player, Whatever It Takes attitude.
  • A track record of performance meeting targets and objectives.
  • Self-directed, goal-oriented and flexible, enjoys working in a fast-paced and at times challenging environment.

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