Event Marketing Manager

2 weeks ago


Minneapolis, United States Leaf Home Full time

Position Summary: The Event Marketing Manager is responsible for leading a team of Event Marketers to plan and execute marketing events, generate sales leads, and build brand awareness within a designated district.

Essential Duties and Responsibilities:

  • Develop event-based marketing initiatives to generate sales leads.
  • Plan and schedule events for the Event Marketing team.
  • Manage budgeting and staffing for local events.
  • Attend and manage various events to generate sales leads.
  • Collaborate with local Operations and Installation Managers to grow brand presence.
  • Recruit, hire, train, and develop Event Marketers.
  • Track and report event metrics.
  • Exceed sales lead quotas based on established KPIs.
  • Perform other duties as assigned.

Experience and Minimum Qualifications:

  • Bachelor's degree preferred, or equivalent combination of education and experience.
  • 2+ years of managerial experience.
  • Strong recruiting, training, and budgeting skills.
  • Excellent communication and organizational skills.
  • Ability to work evenings, weekends, and travel to events.
  • Proficiency in Microsoft Office Suite.

Preferred Knowledge, Skills, Abilities or Certifications:

  • Experience in lead generation and event marketing.
  • Previous management position(s) in Direct-to-Consumer marketing.
  • Experience in home improvement event marketing.

Physical Requirements:

  • Normal office environment and field office/construction environment.
  • Light work, exerting up to 20 pounds of force occasionally.


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