Field and Event Marketing Leader

2 weeks ago

New York, United States Baseten Full time
ABOUT BASETEN

We're a growing team of builders backed by top-tier investors, including IVP, Spark Capital, and Sarah Guo at Conviction. ML teams at enterprises and category-defining AI-native companies like Descript, Bland, and Patreon use Baseten to power their core production workloads with best-in-class performance, security, and reliability. While we've unlocked PMF and secured Series B funding, the ML infrastructure market is massive and we're just getting started. If you're excited to work on engaging and relevant problems while building something new from the ground up, come join us

THE ROLE

We are looking for a dynamic and experienced Global Field and Event Marketing Leader to drive our efforts in building and executing a comprehensive strategy for field marketing and events globally. This role will be critical in driving customer engagement, brand awareness, and lead generation through high-impact events and field marketing initiatives.

Responsibilities:

Strategy Development:
  • Develop and implement a global field and event marketing strategy that aligns with Baseten's business goals and growth objectives.
  • Identify key industry events for Baseten's participation and ensure a strong presence at events like Reinvent, Google Next, Kubecon, and other industry conferences.
  • Plan and execute Baseten-hosted events, including user conferences, community events, happy hours, partner events, workshops, roundtables, and more.
Event Management:
  • Oversee the planning, logistics, and execution of all field and event marketing activities.
  • Manage event budgets, timelines, and resources to ensure successful delivery.
  • Coordinate with internal and external stakeholders, including vendors, partners, and sponsors.
Field Marketing:
  • Develop and execute field marketing programs to generate leads and accelerate pipeline.
  • Work closely with regional sales teams to create targeted campaigns and initiatives.
  • Build playbooks and frameworks to enable local staff to execute events.
  • Measure and report on the effectiveness of field marketing programs and events.
Team Leadership:
  • Build and lead a high-performing global field and event marketing team.
  • Provide mentorship and development opportunities for team members.
  • Foster a collaborative and results-driven team culture.
Qualifications:
  • 10+ years of experience in field marketing and event management, with a proven track record of success in B2B SaaS or AI infrastructure companies.
  • Strong leadership and team management skills.
  • Excellent project management and organizational skills.
  • Proficiency in Salesforce, Hubspot, Zoom Webinar, and ABM tools.
  • Willingness to travel frequently (up to 50%) initially, with the potential to scale down as the team grows.
WHAT WE OFFER
  • Competitive compensation package (Unlimited PTO, 401k, covered healthcare premiums)
  • A unique opportunity to be part of a rapidly growing startup in one of the most exciting engineering fields of our era
  • An inclusive and supportive work culture that fosters learning and growth
  • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities

Apply Now to embark on a rewarding journey in shaping the future of AI If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

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