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Event Marketing Strategist

2 months ago

New York, New York, United States ISMG - Information Security Media Group Full time
Job Overview

We are seeking a Marketing Campaign Manager to spearhead the development and execution of inbound marketing initiatives within our Global Events Department. This role is crucial for enhancing our audience engagement and boosting attendance at our high-impact events.

About ISMG
ISMG is a leading global intelligence organization focused on cybersecurity, information technology, artificial intelligence, and operational technology. With a robust portfolio that includes over 20 brands and 38 digital media platforms, we engage a vast audience of more than 1.8 million subscribers through various in-person and virtual events each year.

Key Responsibilities

  • Designing and implementing inbound marketing strategies tailored for ISMG's global events to effectively resonate with targeted audience segments.
  • Creating and managing comprehensive digital marketing campaigns, including email marketing, social media outreach, video content, and PPC/SEO initiatives to drive event registrations.
  • Employing nurture campaign tactics to minimize attendance drop-off rates.
  • Customizing promotional content for impactful delivery across various channels.
  • Collaborating with the graphic design team to produce creative assets that enhance brand visibility.
  • Evaluating campaign performance and optimizing strategies to achieve desired outcomes.
  • Providing detailed campaign reports and performance analysis to stakeholders, highlighting key metrics such as impressions, clicks, conversions, and ROI.
  • Supporting Event Sales teams by aligning audience engagement efforts and sharing valuable insights.

Qualifications

  • A Bachelor's or Master's degree in Marketing, Events, Public Relations, Communications, or a related field.
  • 5-7+ years of experience in inbound marketing or event marketing.
  • Proven track record in managing multi-channel marketing campaigns from inception to completion.
  • Strong grasp of inbound digital marketing strategies, including SEO, email marketing, and social media management.
  • Proficiency with digital marketing tools such as CRM and automation software; coding/HTML skills are a plus.
  • Exceptional writing and editing skills, with experience in creating cohesive content across multiple platforms.
  • Familiarity with website analytics tools and data analysis.
  • Ability to prioritize and manage multiple projects effectively.

We look forward to your application.