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Marketing Specialist

2 months ago

Clayton, United States The Animal Hospital Full time
Marketing Specialist

Home with Dignity

Home with Dignity provides end-of-life care for dogs and cats across the United States. Our Veterinarians are end-of-life, comfort-oriented care experts and have unique expertise in end-of-life processes, which they provide in the comfort of our clients' homes. Our support team consists of Care Coordinators, and our HQ team includes our

Regional Operations Supervisor, Manager of Operations and Director of Operations. We are growing and therefore seeking a Marketing Specialist to join our team.

With a focus on holistic care, collaborative teams, and compassionate end-of-life services, we prioritize excellence and innovation. Join us in shaping the future of pet care with our dedicated and supportive team.

Position: The Marketing Specialist will drive growth in current and new markets by analyzing opportunities, tracking performance and trends, conducting market analysis, and implementing strategies to boost revenue and profitability. You'll leverage your marketing expertise to optimize campaigns and contribute to our collaborative team culture.

Our Ideal Candidate has a strong marketing background, with experience in brand awareness and event planning. They possess excellent communication skills, thrive in collaborative team environments, are data-driven, and approach end-of-life services with compassion and empathy.

Job Responsibilities:
  • Collaborate with cross-functional teams to leverage data insights, drive strategic marketing decisions, and optimize campaign effectiveness.
  • Partner with the Director of Operations to oversee nationwide and market-specific profitability, including some financial and marketing reporting, budgeting, and forecasting, ensuring alignment with marketing strategies.
  • Analyze historical data to inform marketing strategies, and conduct market research to identify trends, competitive dynamics, and growth opportunities.
  • Develop business cases for new marketing initiatives, including market entry strategies, cost-benefit analysis, and risk assessments, while continuously evaluating the effectiveness of these initiatives to identify areas for improvement.
  • Monitor and adjust marketing performance metrics, optimizing budget allocation to maximize ROI and drive revenue growth.
  • Utilize data analytics to track, assess, and enhance the effectiveness of marketing campaigns.
  • Innovate with marketing tactics, experimenting with new approaches to accelerate revenue growth and stay ahead in the market.
Skills / Qualifications:
  • Bachelor's degree in business, marketing, or related field
  • Minimum of 2 years of work experience in growth marketing, market expansion strategy, brand awareness, and/or event planning, ideally in a start-up environment
  • Able to work on-site in Clayton, MO.
  • Ability to develop actionable plans to drive revenue growth
  • Excellent organizational skills including the ability to multitask and prioritize
  • Comfortable in a fast-paced, growth-oriented environment
  • Strong written and verbal communication skills
  • Collaborative, positive and people-oriented attitude
  • Skilled in analysis and strategic translation with a strong grasp of business fundamentals, including market dynamics and competitive positioning
  • Proficient in Microsoft Office (including Excel)
What We Offer:
  • Best-in-class medical, vision, and dental insurance
  • Unlimited PTO
  • Pet care stipend
  • Phone bill reimbursement
  • 401k with match
  • Life insurance, short-term and long-term disability insurance
  • HSA and FSA
  • Employee assistance program with a licensed social worker on staff
  • Dog friendly office with lots of amenities
  • And much more