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Marketing & Content Manager

1 month ago

Baltimore, United States Johns Hopkins University Full time

Development and Alumni Relations (DAR) supports Johns Hopkins’ focus on research, teaching and patient care, and its role as a national and global leader in higher education. We create and foster enduring relationships that result in advocacy and philanthropic support for Johns Hopkins University & Medicine—strengthening the institution through partnerships with donors, alumni, volunteer leaders, faculty, students, staff, and patients. Johns Hopkins University supports a flexible work model which includes four different work modalities. This role has a hybrid arrangement with three days in office. The manager will confirm the team’s core onsite days where the majority/all team members will work in the office. Employees who travel on university business can count those days towards their onsite days. The Office of Annual Giving is a growing team that currently consists of fifteen colleagues who provide annual giving services to the nine schools of the university, various departments of Johns Hopkins Medicine, and several centers and institutes, totaling over 25 partners. These annual giving services include developing comprehensive and integrated direct response solicitation strategies that are optimal for each unit. The Marketing & Content Manager in the Office of Annual Giving (OAG) at Johns Hopkins University (JHU) reports to the Senior Director, Annual Giving & Digital Strategy, and is a senior management role within OAG. This position manages a team of six, and serves as a strategic partner in a decentralized university and development environment. The position will be an effective manager and leader and will exhibit excellent comprehension of branding, messaging, and solicitation best practices. The Manager will be responsible for the content creation (copy, artwork), production, and execution of integrated, multi-channel (mail, phone, e-mail, and digital) solicitation campaigns for the various internal partners of OAG. Key responsibilities: Lead a team of 4 direct reports and 2 indirect reports who are collectively responsible for the content creation, production, project management, and execution (e.g. setting of timelines, deadlines deliverables, and budgets) of the integrated, multi-channel solicitation campaigns for 25+ university and medicine partnerships. This includes direct mail and direct e-mail solicitations, along with digital and crowdfunding campaigns. In total, this position will be responsible for over 100 unique solicitation campaigns, 500+ segmentations, and over 4M solicitations annually via mail and email. Set a comprehensive solicitation strategy for each channel, ensuring alignment with industry best and emerging practices. Track proactively against past campaign results to meet and exceed annual goals by channel. Manage A/B testing strategy, sharing key findings with OAG team members and external partners as appropriate. Empower the Associate Director, Project Manager on the OAG team to oversee the day-to-day progress and decisions related to specific projects by setting a clear vision for the direct response team, channels, and projects. Provide mentorship and guidance for emerging managers on the marketing team, including teaching fundamentals of coaching, feedback and assessment, employee relations matters, and partnership with DAR Human Resources. Lead strategy and implementation for OAG’s contribution to key university priorities, including the 150th anniversary celebration, the comprehensive campaign, and capital projects such as the Homewood Student Center. Partner closely with OAG unit liaisons to ensure solicitation campaigns are designed to achieve the goals of the individual units, mainly in the space of increased revenue, donors, and pipeline. This involves the thoughtful calibration of appropriate segmentation, copy, art, and channel to encourage retention, reactivation, and/or acquisition. Create and maintain results reports for OAG and DAR leadership, highlighting progress in key metrics across direct response channels. In close partnership with the Senior Director of Annual Giving & Digital Strategy, assess the feasibility of running ad hoc campaigns that are suggested by partners throughout the year, by weighing team bandwidth against possible ROI. Develop OAG identity by ensuring annual solicitations compliment the tone, ethos, and messaging of the overall university and individual units by liaising and engaging with the OAG liaison team, along with University Communications, the President’s Office, and Development and Alumni Relations Communications. Lead and manage institutional-wide solicitation initiatives and campaigns including the President’s solicitation, giving days, end-of-year statement mailings, and monthly anniversary solicitations. All of these include the creation of annual themes and copy, setting unique segmentations, and outlining timelines and deliverables for the various University stakeholders to meet. Build close relationships with communications colleagues in DAR and central JHU communications. Identify opportunities to steward the university, DAR, and campaign brands and messages through OAG projects. Develop, monitor, and analyze OAG direct marketing budget, including ROI of solicitations YoY as well as YTD between schools and units. Regularly evaluate OAG’s content, messaging, and SOPs to ensure adoption of industry best practices and new technological developments related to direct response. Partner closely with the Head of OAG to grow OAG team, ensure career opportunities for team members, and think strategically about positioning of annual giving within the larger Hopkins landscape and within fundraising as an industry. Other tasks as assigned by the Senior Director, Annual Giving & Digital Strategy. Minimum Qualifications Bachelor's degree in related field Five years related experience in direct marketing and/or fundraising required, or equivalent combination of education and experience, preferably working with annual giving including integrated marketing campaigns Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula Preferred Qualifications At least one year of management experience. Experience of working in a complex, multi-divisional, results-oriented environment. Familiarity with higher education annual giving and alumni giving participation strategies a plus. Experience in higher education, non-profit organizations, product marketing, business development, or management consulting a plus. Occasional evening/weekend hours required. Strong interpersonal skills with an ability to influence and drive consensus. Classified Title: Communications & Marketing Manager Job Posting Title (Working Title): Marketing & Content Manager Role/Level/Range: ATP/04/PE Starting Salary Range: Minimum: $73,299 - Maximum: $128,299 (targeted salary: $105,000) Employee group: Full Time Schedule: Monday-Friday; 8:30am-5:00pm Exempt Status: Exempt Location: Mount Washington Campus Department name: 10001634-Annual Giving Personnel area: University Administration Equal Opportunity Employer: Johns Hopkins University is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria. The university promotes affirmative action for minorities, women, disabled persons, and veterans.