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Senior Director, Integrated Marketing

4 months ago

Jersey City, United States Verisk Analytics URIX Full time

Company Description We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable. Job Description About the Role We're looking for an ambitious and driven Sr. Director, Integrated Marketing ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company. You'll have a proven track record in developing and executing multi-channel marketing campaigns and coordinating key stakeholders across solutions/products to meet revenue goals. In addition, you'll exhibit a deep understanding of markets and customers to influence product roadmaps and lead go-to-market strategy for successful solution and product launches. The Sr. Director, Integrated Marketing will define the target audiences, marketing strategy, and product positioning strategy for the Core Lines business unit. You'll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects. You'll also apply your talent in communicating the value of Verisk solutions to key audiences for key categories through collaboration and relationship-building with colleagues and clients. Responsibilities Market & Competitive Intelligence - Identify customer, market and competitive insight needs and initiate research with key stakeholders. Leverage insights to drive marketing and product strategy. Client Journey - Leverage compelling customer insights from research and third-party data in the development of target personas, buyer needs and the purchasing decision process for product or solutions, including key buyer roles. (Product) Strategy - Identify market/customer needs and define the market opportunity for new features and solutions through demonstrated knowledge of audience and market as well as business unit goals. Marketing Strategy - Develop multi-channels marketing campaigns based on client insights and audience profiles to deliver on business objectives. Lead go-to-market strategy and planning for new feature and solutions launches. Messaging&Positioning - Develop product positioning and messaging that differentiates our Core Lines solutions in the market. Sales enablement- Write or solicit authoritative reports to educate the market on key issues facing the market. Partner with Sales leadership to identify marketing support needed to advance sales pipeline opportunities. Campaign Development - Develop strategy and clearly articulate business priorities/vision to launch innovative, integrated, and multimedia campaigns, including email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, social media, etc. Marketing Analytics - Deliver actionable marketing analytics with insights and recommendations to BU leadership to ultimately drive decision making. Thought Leader - Serve as internal and market-facing SME/thought leader for the product/solution category and target audience to inform business decisions. Team-Building/Development - Identify critical marketing needs to drive business unit performance and coach/development direct reports to consistently demonstrate core strategic marketing skills. Qualifications BA in marketing, communications, or related field. MBA preferred. 10 to 15 years of strategic marketing and/or marketing/product management experience Demonstrated success with developing marketing strategy and getting key stakeholder alignment across multiple channels. Proven track record of leveraging customer, market and competitive to inform marketing and product strategy decisions. Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management. Skilled at leveraging customer and market insights to inform product and marketing strategy decisions. Successful track record in building and developing high-performing product marketing teams Successful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels. Proven ability to gain executive level alignment on key strategies to drive aligned business outcomes. Data-driven and results-oriented, with a perspective on how to measure and evaluate metrics for pre- and post-product launch. Define and implement metrics to measure the impact of marketing efforts on business outcomes. Ability to rapidly prioritize and react to changing business needs and external market dynamics. Skills Innovative and creative thinker: pioneer who embraces bold ideas Adaptable: ability to interact and gain alignment with all levels of the organization including the Executive level Strategic mindset: ability to identify key industry/market/client trends and position capabilities accordingly Team player: high EQ, low ego, resourceful, frugal; treats resources as their own "Let's go" attitude: optimist, contagious enthusiast, sees the upside Accountability matters: drives for results as coach and team player; bias to outcomes Exhibits aptitude: always learning and growing; constantly attempts new experiences Flexible: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient Grit: passionate, self-directed, and motivated; demonstrates endurance Additional Information For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster. At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companiesand by Forbesas a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture. We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations. Verisk Businesses - provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision - supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences - offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient - provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events. - provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance - delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement - offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group. - provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger Verisk Analytics is an equal opportunity employer. . Verisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law. Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.