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VP, Head of Marketing

3 months ago

Princeton, United States Fosun Pharma USA Inc. Full time

About Fosun Pharma USA Inc.

Company

Established in 2017 and headquartered in Princeton, New Jersey, Fosun Pharma USA Inc. ( Fosun USA ) is a wholly owned subsidiary of Fosun Pharma (Group) co., Ltd Fosun Pharmaceutical (Group) Co., Ltd. ( Fosun HQ ) [Stock Code: 600196.SH, 02196.HK].

Founded in 1994, Fosun HQ is a top global, innovation-driven, pharmaceutical and healthcare industry group. Dually listed on the Shanghai Stock Exchange and the Hong Kong Stock Exchange, headquartered in Shanghai, Fosun HQ is a conglomerate that has businesses in the development, manufacturing, and commercialization of pharmaceutical products, diagnostics, medical equipment, and healthcare services.

Fosun HQ is patient-centered and clinical needs-oriented. The company continuously enriches its innovative product pipeline through independent research and development, cooperative development, license-in, and in-depth incubation. Fosun HQ improves the research and clinical development capabilities of FIC (First-in-class) and BIC (Best-in- class) new drugs as well as accelerates the R&D and launch of innovative technologies and products.

Fosun Pharma USA - Strategy and Differentiation

Created as an entrepreneurial business entity, Fosun USA is a US-focused innovative specialty pharma company driven by its internal R&D and strategic partnerships.

Led by a team of highly experienced executives with strong track records of leading US and European pharmaceutical companies, both in commercial operations and R&D, Fosun USA markets a portfolio of specialty pharmaceutical injectable products and ophthalmics and is building a portfolio of high-value branded, innovative products.

With its core commercial team in place, Fosun USA is building its commercial presence in the US market. The company is building its pipeline with late development stage (phase 2 and beyond) or commercial stage innovative products for the US market, primarily. While Fosun USA can facilitate a partnership with Fosun HQ for the Chinese market, the focus is on US rights for innovative biopharmaceutical products.

Fosun aspires to become a leader in specialty generics, 505b2, a branded pharmaceutical company, by developing cutting-edge, innovative products focusing on therapeutic areas such as oncology, auto-immune, CNS, etc. Pipeline expansion through internal R&D development, business development/licensing with a focus on the high barrier, complex, innovative 505b(2), including incubator of early-stage exploratory 505b(1) product with cutting edge technology, and asset acquisition in select therapeutic areas.

Job Overview:

We are looking for an experienced leader in Marketing to join our Innovative Medicines Team. This role is responsible for developing late-stage clinical products and help progress internal and external assets to build portfolio. This key leader will work closely with the Innovative Medicines' CCO, as well as be the commercial partner to the medical team to lead marketing strategy development processes in support of launch and portfolio. This will be a highly visible role within the organization. If you have an entrepreneurial mindset, global outlook, grit and resilience, thrive in ambiguity with ambition to build a unique organization that brings the best innovation to patients working alongside with a talented team, we would like to hear from you.

Main responsibilities:

  • Lead and build strategic marketing function for Innovative Medicines at Fosun Pharma USA
  • Lead portfolio planning aligned to company strategy
  • Partner with R&D and all the other strategic counterparts to design and lead product development programs from a commercial perspective. Leverage strong understanding of product development process and functional areas such as quality and regulatory
  • Work with cross functional partners to develop an integrated launch plan
  • Shape brand strategy and lead execution aligned to business strategy
  • Establish Fosun's reputation in the US market, setting the stage for future product launches
  • Provide expert input to the global strategy from the US market perspective
  • Interpret internal and external business challenges and recommend best practices to improve products and processes. Utilize understanding of industry trends to inform decision making process

Requirements:

  • BA/BS degree or equivalent Marketing experience is required. An MBA is a strong plus.
  • 10+years commercial experience (access, marketing, sales) in the US (preferred), with at least 7+ years in marketing across different roles. Launch experience is a must. Oncology experience is highly desirable.
  • Team leadership is a must and possessing the ability to contribute and create as an individual.
  • Demonstrated experience in refinement and execution of the overall brand strategy, leading all aspects of tactical execution and leading complex cross-functional teams to accomplish brand objectives
  • Experience launching/marketing a brand using omnichannel as a significant part of promotion.
  • Understanding of marketing technology and how to use it to effectively market a product.
  • Proven experience leading the creation, development, and implementation of marketing strategies and plans, key messages and promotional activities to increase brand awareness and accelerate profitable revenue growth while collaborating with the field force.

Candidate Profile:

  • The leader should be dynamic, result-oriented, entrepreneurial professional who is excited about building a growing organization in a fast-paced environment.
  • Proven ability to manage ambiguity, be resourceful and effectively influence across the organization while communicating with senior leaders.
  • Possess a strong strategic mindset, problem solving abilities and a creative approach to develop innovative ideas for building an organization of the future.
  • Collaborative decision-making by working with other functions and external partners, considering alternatives options and necessary trade-offs considering constraints and within organizational values.
  • Operational excellence skills in strategic thinking and analytical excellence.
  • Willingness to challenge the status quo and look for ways to blend tried and true initiatives with innovative approaches for an enhanced customer experience.
  • A self-aware leader who is open to feedback, leads by example, and can attract top diverse talent and develop people.
  • Driven by a strong sense of purpose and invested in the success of the team and the organization both locally and globally.
  • Logical thinking, result driven while quickly adapting to changing priorities and unforeseen challenges, self-motivated, team player, creative thinker.
  • Strong interpersonal, verbal, and written communication skills across all levels of the organization, with the ability to lead and influence others.
  • Demonstrated sense of ownership and accountability for the shared success of the team and asset.
  • Ability to prioritize, pivot, and manage multiple projects simultaneously.