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Regional Field Marketing Manager

2 months ago

Hercules, United States AbD Serotec Full time

As the Regional Field Marketing Manager for US/Canada, you will work closely with a talented group of Field Marketing Managers, leading their efforts to enable sales teams to understand their customers and successfully position our products and services. You will gather market insights and activate campaigns with local teams. Additionally, you will be the voice of the Americas market for our Life Science commercial and business teams. Your role will involve coordinating resources to ensure growth in the Life Science sector, particularly by increasing sales pipelines and marketing-attributed revenues.

How You`ll Make An Impact:

  • Work to coach, mentor and manage the performance of the LSG Field Marketers in the USA/Canada team. Ensuring they meet all performance metrics and work effectively with the commercial team.
  • Develop and execute tactical plans in collaboration with product managers to develop go-to-market plans that align product offerings with market demand, pricing strategies, distribution channels, and promotional activities, maximizing product adoption and revenue growth.
  • Enable the sales team with tools and resources, such as marketing collateral, customer insights, and competitive analysis, to better engage prospects and close deals.
  • Generate leads through targeted marketing efforts such as events, promotions, and campaigns. Support the Outbound marketing teams with localized messaging and Market intelligence to develop marketing campaigns that resonate with the local markets.
  • Identify and activate KOLs and thought-leaders to support strategic objectives and identify key events in local markets to utilize them.
What You Bring:
  • Education: Master`s degree or equivalent in related field, MBA preferred.
  • Work Experience: 7 years of proven work experience with a mix of marketing, strategic, technical, and business background.
  • A minimum of 4 years marketing experience including upstream and downstream activities.
  • Solid knowledge and understanding of Bio-Rad products, technologies, and applications.
  • Sold public speaking skills.
  • Moderate level of field experiences including some higher-level customer facing activities.

Total Rewards Package: At Bio-Rad, we`re empowered by our purpose and recognize that our employees are as well. That`s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee`s work and life cycle.

Benefits: We`re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG`s), and more

Compensation: The estimated base salary range for this position is $169,800 to $233,400 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.

Agency Non-Solicitation:Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

Fraud Alert: Bio-Rad has received reports of individuals posing as Bio-Rad recruiters to obtain information, including personal and financial, from applicants. Beware of these fake "recruiters" and job scams. Click here for more information on this scam and how to avoid it. #LI-JS1

Legal Entity: (USA_1000)Bio-Rad Laboratories, Inc.