Global Associate Manager: Go-to-Market Digital Activation

2 weeks ago

Louisville, United States Sazerac Full time
Company/Location Overview

Build your career at Sazerac With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

Responsible for daily end-to-end operations across all Sazerac .COM brand platforms ensuring operational excellence.  

  • Use PDS (Performance Development System) to enhance performance within the company through evaluation, planning, and goal execution. Strive to constantly develop oneself as a valuable asset through personal and professional growth and attention to the position’s outcomes.
  • In partnership with Media team, plan, execute, and optimize media performance campaigns across all digital channels fully integrated with Media and Event activities for brand physical stores. Build customer acquisition and retention programs. Execute digital activation campaigns from concept to execution, ensuring timely delivery and alignment with business goals.
  • Implement go-to-market digital strategies for new product launches and key initiatives, ensuring alignment with overall brand objectives. Design and implement effective commercial and promotional strategies to drive traffic, customer engagement, and sales with Homeplaces team.  
  • Stay up-to-date with industry trends and best practices to continuously improve digital activation strategies and performance.
  • In partnership with Digital Experiences manager, enhance online customer engagement through targeted marketing initiatives, personalized content, and strategic use of digital channels. Work closely with marketing, sales, product development, and DTC team to ensure cohesive and integrated digital activation efforts.
  • Manage the digital activation MarTech partners, budget and governance, ensuring efficient allocation of resources to maximize campaigns’ ROI.
  • Partner with E-Business Analyst to obtain and utilize data analytics to monitor and evaluate the effectiveness of digital campaigns, promotions, and commercial activities, making data-driven decisions to optimize performance.
Qualifications/Requirements

Required Qualifications

  • Bachelor's Degree
  • Proven track record with E-Commerce Platforms, MarTech and CRM systems. Experience with major solutions is mandatory (i.e., Adobe, Salesforce,…).
  • Exceptional organization, prioritization, & project management skills
  • Analytical mindset with the ability to use data to drive decisions and improvements
  • Talented strategic thinker and business profile with Marketing or Sales background is required.
  • Proven track record managing DTC/.com go-to-market strategies and digital activations integrated with physical stores.
  • Strong expertise developing commercial calendars, promotions, digital and performance media campaigns in partnership with Brand and Media teams.
  • 5 years relevant experience (minimum)
  • Ability to travel (up to 25%)
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