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Brand Marketing Manager

2 months ago

Exton, United States ANSYS Full time
Requisition #:14729

Our Mission: Powering Innovation That Drives Human Advancement

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.

Innovate With Ansys, Power Your Career.

Summary and Role Purpose

We are seeking a dynamic Corporate Marketing Manager to elevate our brand presence for Ansys Government Initiatives (AGI) and drive strategic cross-functional initiatives that strengthen our position with U.S. government customers. This role is pivotal in aligning the Ansys brand strategy with AGI objectives, ensuring cohesive and impactful execution across all marketing channels. The ideal candidate will blend creativity with a metrics-driven approach to enhance our market position and deliver a consistent AGI brand message.

This position will report to the Manager, Corporate Campaigns & Events for Ansys.

Key Duties and Responsibilities
  • Brand strategy development:
    • Develop and execute comprehensive brand strategies that align with AGI's business objectives.
    • Oversee the creation and maintenance of AGI brand guidelines to ensure consistent messaging and visual identity.
    • Analyze market trends and government customer insights to refine AGI brand positioning and differentiation.
  • Cross-functional collaboration:
    • Collaborate with product, sales, customer excellence, and other teams to integrate with marketing initiatives across the company.
    • Lead cross-functional teams to execute AGI-specific marketing campaigns and events, ensuring alignment with brand and business goals.
    • Facilitate regular meetings and communication between teams to synchronize efforts and share insights.
  • Content and Communications:
    • Craft clear and persuasive messaging for internal and external communications, reflecting the unique value proposition of AGI while fully aligning with the Ansys brand.
    • Develop compelling content for various platforms, including digital, print, and social media, to enhance AGI brand awareness and engagement.
  • Project Management and Reporting:
    • Measure and analyze the effectiveness of brand campaigns and events through key performance indicators (KPIs)
    • Ensure compliance with relevant regulations, industry standards, and company policies, including compliance and data protection requirements that are unique to government customers.
    • Conduct competitive analysis and market research to inform marketing strategies and identify opportunities.
Minimum Education/Certification Requirements and Experience
  • Bachelor's degree in marketing, communications, business administration, or a related field; advanced degree or professional certification is a plus.
  • Proven experience (5-7 years) working with U.S. Federal business, U.S. Federal Aerospace & Defense, and Government entities.
  • US citizenship is required (for data systems access).
  • Security clearance or ability/willingness to obtain it (for marketing activities in the classified arena).
  • Team player with excellent communication and presentation skills, with the ability to articulate ideas clearly and collaborate effectively with diverse stakeholders.
  • Demonstrated ability to lead cross-functional teams and build positive relationships with internal and external partners.
  • Creative thinker with a keen eye for design, branding, and storytelling, and a passion for creating memorable experiences.
  • Proficiency in marketing tools and platforms, such as Salesforce, marketing automation, and analytics software.
  • Adaptable to fast-paced environments and able to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
  • Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance and ROI.
  • Strong attention to detail, organizational skills, and an unwavering commitment to quality and excellence.
  • Flexibility to travel as needed.
At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results. Together as ONE Ansys, we are powering innovation that drives human advancement.

Our Commitments:
  • Amaze with innovative products and solutions
  • Make ourcustomers incredibly successful
  • Act with integrity
  • Ensure employees thrive and shareholders prosper
Our Values:
  • Adaptability: Be open, welcome what's next
  • Courage: Be courageous, move forward passionately
  • Generosity: Be generous, share, listen, serve
  • Authenticity: Be you, make us stronger
Our Actions:
  • We commit to audacious goals
  • We work seamlessly as a team
  • We demonstrate mastery
  • We deliver outstanding results

INCLUSION IS AT OUR CORE
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.

WELCOME WHAT'S NEXT IN YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.

At Ansys, it's about the learning, the discovery, and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.

CREATING A PLACE WE'RE PROUD TO BE
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek's Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America's Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (Belgium, China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).

For more information, please visit us at www.ansys.com

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

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Nearest Major Market: Philadelphia