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Automotive Account Executive

3 months ago

Troy, United States MediaNews Full time
Summary:

The Automotive Account Executive will work directly with franchise automotive dealers in Michigan, primarily the tri-county area, serving as an expert on our comprehensive portfolio of print and digital solutions. This role involves providing ongoing assessments and recommendations to enhance the dealer's print and digital performance. The Account Executive will develop key initiatives and leverage best practices to increase dealership traffic, retail sales, and market share.

What you will do:
  • Develop and maintain strong, long-term relationships with clients and serve as the primary point of contact for all advertising needs to ensure client satisfaction
  • Identify and pursue new business opportunities to achieve sales targets, conduct market research to identify potential clients and generate leads
  • Oversee the execution of print, direct mail & digital advertising campaigns including display, social media, email marketing, and other online marketing strategies; ensure campaigns are delivered on time, within budget, and meet client expectations
  • Understand client business goals and provide strategic advice on digital marketing solution, present and explain the benefits of our digital products to clients
  • Monitor campaign performance and provide clients with detailed reports and insights; use analytics to optimize campaign performance and recommend improvements
  • Work closely with internal teams, including creative, technical, and production, to ensure seamless execution of campaigns; coordinate with other departments to deliver integrated marketing solutions
  • Stay up-to-date with industry trends, emerging technologies, and competitive landscape and use this knowledge to educate clients and drive innovative solutions
  • Maintain sales activities and client interactions in pipeline
  • Prepare sales reports and forecasts for management
What you will bring:
  • Bachelor's degree preferred but not necessary
  • 3+ years of experience in automotive media sales and account management
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, display advertising, and email marketing
  • Excellent communication and presentation skills
  • Ability to build and maintain client relationships
  • Proven track record of meeting or exceeding sales targets
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • Proficiency in CRM software, Microsoft and Google Docs
  • Creative thinking and problem-solving abilities
  • Valid driver's license and reliable transportation required


Who we are:

The Oakland Press, a subsidiary of MediaNews Group, is a daily newspaper published in Oakland County, Michigan with headquarters in Troy. It is owned by 21st Century Media, the local historical society traces its origins to The Pontiac Gazette, founded in 1843. The paper has been published under various names, including The Pontiac Press, until it was renamed The Oakland Press in 1972. Original editorials and reporting, including major-sport beat writers, are also carried in the sister paper The Macomb Daily.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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