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Brand Associate Director
1 month ago
St. Petersburg, FL (On-site)
The Associate Director for Brand will lead the branding strategy for our rapidly growing online trade platform. Based in St. Petersburg, this on-site role demands a dynamic, creative, and strategic leader with a deep understanding of brand management and experience working with agencies on activations and PR campaigns. The ideal candidate will possess a strong background in brand management and ideally will have experience with online trading and/or investing environments. This position reports to the Head of Marketing.
Key Responsibilities:
- Develop comprehensive brand strategies that align with Webull's objectives, focusing on digital and e-commerce growth.
- Lead the brand's positioning, messaging, and identity initiatives, ensuring consistency and coherence across all digital channels and customer touchpoints.
- Ideate, create, and protect the brand both externally and internally, serving as the gatekeeper for all in/outbound messaging.
- Conduct detailed market research and analysis to understand market trends, customer behavior, and competitive positioning within the online trade industry.
- Oversee the creation and execution of brand activations, PR campaigns, and other initiatives that effectively communicate the brand's value proposition to target audiences.
- Manage and optimize the brand's budget, with a focus on ROI and efficient resource allocation.
- Utilize analytics tools to monitor brand performance and adjust strategies based on data-driven insights.
- Establish and nurture partnerships with key industry players, agencies, and vendors to support and amplify the brand's reach.
- Coordinate with partner agencies, representing the brokerage to ensure alignment and effective execution of branding efforts.
- Lead and inspire the branding team, promoting a culture of innovation, creativity, and excellence.
- Stay ahead of branding trends and innovations, particularly within the online trade and e-commerce sectors.
- Bachelor's degree in Marketing, Business Administration, or related field.
- Significant experience in brand management, specifically in digital marketing or e-commerce environments. Experience in online trading platforms is highly desirable.
- Demonstrated understanding of financial principles and budget management. A financial background is a considerable advantage.
- Exceptional leadership skills with experience managing cross-functional teams in a fast-paced setting.
- Strong analytical skills, with the ability to translate complex data into actionable branding strategies.
- Excellent communication skills, capable of effectively articulating ideas and strategies to stakeholders at all levels.
- Creative thinker with a strategic mindset, capable of envisioning and executing innovative branding initiatives.
- Extensive agency experience, with a proven track record of successful brand activations, PR campaigns, and coordination with partner agencies.
- Proven ability to ideate, create, and protect a brand, serving as the gatekeeper for in/outbound messaging.