Junior Brand Analyst

1 month ago

St Petersburg, United States WEBULL Full time
Junior Brand Analyst (Media, Video, and PR)

Location: St. Petersburg, FL (On-site)

Webull is seeking a talented and dynamic Junior Brand Analyst with a focus on media, specifically video, and traditional PR skills to join our high-performing brand team. This on-site role, based in St. Petersburg, will report to the Associate Director for Brand and will play a crucial part in developing and executing our brand strategies. The ideal candidate will have 3-5 years of experience in brand management, media analysis, and PR, with a strong emphasis on video content creation and agency collaboration. This position requires a creative and analytical mindset, with a passion for digital media, traditional PR, and a deep understanding of video production and distribution.

Key Responsibilities:

  • Assist in Brand Strategy Development:
    • Support the Associate Director for Brand in developing and implementing comprehensive brand strategies that align with Webull's objectives, particularly in the digital and media spaces.
  • Media and Video Content Creation and Analysis:
    • Create engaging and high-quality brand videos that enhance the brand's positioning and messaging.
    • Conduct detailed analysis of video content performance across various digital platforms, utilizing analytics tools to gather insights and inform strategy adjustments.
    • Monitor trends in video content consumption, customer behavior, and competitive positioning within the online trade industry.
    • Collaborate with the branding and creative teams to ideate and develop engaging video content that enhances the brand's positioning and messaging.
    • Coordinate with partner agencies and vendors to ensure alignment and effective execution of video content initiatives.
  • Brand Activations and Campaigns:
    • Assist in the planning and execution of brand activations and PR campaigns, focusing on video content that effectively communicates the brand's value proposition to target audiences.
    • Ensure consistency and coherence in all video content across digital channels and customer touchpoints.
  • Budget Management and Reporting:
    • Support the Associate Director for Brand in managing the brand's budget, with a focus on optimizing resources and achieving high ROI for video content and PR initiatives.
    • Prepare regular reports on video content performance and PR campaign outcomes, providing data-driven insights and recommendations.
  • Innovation and Trend Analysis:
    • Stay ahead of trends and innovations in video content, digital media, and traditional PR, particularly within the online trade and e-commerce sectors.
    • Propose new ideas and strategies to enhance the brand's presence and engagement through video content and PR efforts.
Qualifications:
  • Bachelor's degree in Marketing, Media Studies, Communications, Business Administration, or related field.
  • 3-5 years of experience in brand management, media analysis, PR, or digital media, with a strong emphasis on video content creation and agency collaboration.
  • Demonstrated understanding of video production, distribution, performance analysis, and traditional PR practices.
  • Strong analytical skills with the ability to translate data into actionable insights and strategies.
  • Excellent communication skills, capable of articulating ideas and strategies effectively to stakeholders at all levels.
  • Creative thinker with a strategic mindset, capable of envisioning and executing innovative video content and PR initiatives.
  • Experience working with agencies and coordinating video content and PR projects is highly desirable.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

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