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CPG Ads Operation Associate
2 months ago
We are looking for a Media Operations & Insights Associate to support our CPG Ads business.
This will be a highly cross-functional role that will support our quickly-scaling Mid-Market advertiser cohort for end-to-end success, from account onboarding and activation to campaign management and proactive, data-backed recommendations.
You will have a critical role in driving impact that will influence and impact advertiser success.
You will:
Manage advertiser account creation and onboarding, ensuring brand mapping, billing details, and access are correctly configured
Build and execute advertiser campaigns to enable timely and accurate launches tied to high-stake media investments
Review and action on daily alerts to optimize budget spend and distinct campaign goals
Package campaign insights with business insights for cohesive narratives to drive ad upsell opportunities aligned with business growth objectives
Manage day-to-day campaign issues or questions with advertiser clients, being the first tier of escalation to troubleshoot independently or in coordination with internal teams
Work closely with our Sales team to ensure Salesforce inputs for both campaign briefs and pipeline tracking are accurately maintained
Partner closely with our Catalog team to ensure Advertisers are able to run campaigns against their full desired portfolio
Track progress against key business objectives such as ads revenue, adoption goals, retention rate, and upsell rate to ensure quarterly targets are hit
Streamlining processes where optimizations can be made to better scale and automate
Required skills:
2-4+ years of experience in Ad Tech and/or Ad Campaign Operations & Insights experience supporting Account Management, Sales, or Product/Engineering Teams. Experience supporting CPG advertisers or in retail/digital media is a plus.
You have exceptional analytical experience (Excel/Google Sheets), and are proficient at (or a fast learner of) a variety of other tech platforms. SQL and dashboarding skills are a plus.
You are comfortable working across multiple projects, teams and priorities - and hitting deadlines
You have a proven track record of leading projects and delivering results needed to complete business goals in a complex and fast moving environment
You are process driven.
You excel in getting to a low-level of understanding, and driving operational improvements accordingly
You are a problem solver.
You don’t need a playbook. You dive into difficult problems and come up with a plan.
Education: High School
