Brand Marketing Manager
2 weeks ago
Essential Duties and Responsibilities:
- Establish product marketing strategy in alignment with brand objectives and oversee implementation of programs and promotions.
- Manage and lead multiple cross-functional teams to execute product and category initiatives and implement plans
- Ensure our product and brand strategies is communicated, understood, and implemented by all cross-functional groups.
- Develop and support the strategic brand plans, leveraging consumer & customer trends as well as in-depth knowledge of competitive landscape to build brand equity via product strategy
- Lead cross-functional collaboration on product and promotion strategy with training, business development, digital and PR/social
- Lead product messaging and ensure consistent application across communication channels
- Develop strategy and marketing plans for category and pillar products to drive existing business
- Identify new marketing opportunities via promotions and programs through market and competitive analysis
- Assist in driving the go-to-market strategy to win and grow market share
- Proactive and results-oriented thinker who would flourish in an entrepreneurial and relationships-driven environment
- Must demonstrate strong critical thinking, and problem-solving skills
- Must be skilled at executing within tight timeframes with attention to detail and accuracy
- Identifies opportunities for content efficiency, segmentation and automation, and collaborates cross-functionally for implementation
- Performs testing and data analysis to optimize content for maximum performance
- Develops and schedule campaigns and provides performance metrics to identify improvements
- Collaborates with other teams to identify and effectively improve site features and experience
- Conducts regular testing of email and website elements, documents the results, and shares best practices.
- Optimizes online traffic growth from multiple sources
- Collaborates with product managers and other departments to create on-brand, best-in-class content tailored to appropriate customers
- Generates weekly marketing metric reports to determine success
- Complies with company policies and procedures
- Performs other duties as needed
- Sets goals and performance expectations for the brands and product launches
- Addresses employee or customer concerns and/or elevates to the Management team
- Trains and assists employees
- Works within budgetary controls
- Supports the Company's Safety Programs
- Acts as an ambassador and champion of the company culture, ethics, and value
- Bachelor's degrees in marketing, communications, business or related field.
- 7 + years of experience in beauty sales, jewelry, retail sales, marketing or related field
- Marketing experience to include brand positioning, strategy development, consumer insight generation, direct to consumer advertising, consumer promotion and integrated marketing communications development.
- Demonstrated experience in brand management, within the beauty and/or fashion industry
- Working knowledge of digital marketing strategies, Search Engine Optimization (SEO) and analytic tools.
- Demonstrated understanding of the beauty and fashion industry including trends, key players and customer preferences.
- Proficient use of MS Office programs: Word, Excel, and Outlook, required
- High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities
- Ability to get along and work with diverse personalities; tactful, mature, flexible
- Prioritizes and models good communication skills; follows up, timely responses, proactive and positive in approach
- Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; mathematics, creative problem solving; complex problem solving; and judgment.
- Participative management style-advocate of team concept
- Results and people oriented, with judgment to balance other business considerations
- Service oriented, but assertive/persuasive.
- Annual conference participation and related travel
- Marketing and fashion events, sometimes on short notice.
Equal Opportunity/Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.
-
Brand Content Manager
20 hours ago
Greensboro, United States The Fresh Market Full timeThe Fresh Market & You: Our mission is to make every day eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. We’re looking for a new team member who strives for excellence and brings positive energy, commitment, and a “can-do” attitude to work every day. We value teamwork and...
-
B2B E-Commerce Marketing Manager
3 weeks ago
Greensboro, United States Vertical Supply Group Full time $90,000Job DescriptionJob DescriptionVSG is a vertically integrated business focused on supplying and manufacturing life-safety products and equipment that serve arborists, climbers, technical rescue professionals, and other 'at-height' experts around the globe. Based in Greensboro, NC, and with additional sites in Maine, Nevada, and California. Vertical...
-
B2B E-Commerce Marketing Manager
1 month ago
Greensboro, United States Vertical Supply Group Full timeJob DescriptionJob DescriptionVSG is a vertically integrated business focused on supplying and manufacturing life-safety products and equipment that serve arborists, climbers, technical rescue professionals, and other 'at-height' experts around the globe. Based in Greensboro, NC, and with additional sites in Maine, Nevada, and California. Vertical...
-
Marketing Coordinator
4 weeks ago
Greensboro, United States Kaizen Lab Inc. Full timeThe Marketing Coordinator is responsible for developing, maintaining, and monitoring marketing and analytics strategies to meet organizational objectives. The Marketing Coordinator’s primary duties fall into three categories: Drive portfolio’s performance through brand awareness, marketing initiatives, and leasing strategies; Perform ongoing marketing...
-
B2B E-Commerce Marketing Manager
4 weeks ago
Greensboro, United States Vertical Supply Group Full timeLocation: Greensboro, NC Reports To: Senior Director, E-Commerce FLSA Status (Exempt or non-Exempt): Exempt, Salary VSG is a vertically integrated business focused on supplying and manufacturing life-safety products and equipment that serve arborists, climbers, technical rescue professionals, and other ‘at-height’ experts around the globe. Based in...
-
Marketing and Communications Specialist
5 days ago
Greensboro, United States Fresh Form Draft Full timeAbout the RoleWe are seeking a highly skilled and motivated Marketing Coordinator to join our team at Fresh Form Draft. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies, managing campaigns, and enhancing our brand's presence.Key ResponsibilitiesMarketing Campaign Development: Assist in the...
-
Marketing Professional
2 days ago
Greensboro, North Carolina, United States The Oral Surgery Institute of the Carolinas Full timeJob SummaryWe are seeking a highly skilled Marketing Specialist to join our team at The Oral Surgery Institute of the Carolinas. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies to promote our services, enhance our brand presence, and attract new patients.Key...
-
Marketing and Communications Specialist
2 days ago
Greensboro, United States Fresh Form Draft Full timeJob OverviewFresh Form Draft is seeking a highly motivated and creative Marketing Coordinator to join our team. As a leading provider of innovative solutions, we are dedicated to elevating our brand's presence and driving meaningful impact in the market.Key ResponsibilitiesDevelop and Execute Marketing Strategies: Assist in the creation and implementation of...
-
Wireless Retail Market Manager
3 months ago
Greensboro, United States BDS Connected Solutions Full timeOverview WHAT WE OFFER Early wage access & weekly pay - get paid when you need it Health and wellness benefits plans Paid time off and holidays 401(k) with employer matching Paid training, drive time, and mileage between store locations Employee discounts Referral bonus Tax savings with flexible spending accounts for parking, transit,...
-
Marketing Specialist
7 days ago
Greensboro, United States Fresh Form Draft Full timeMarketing SpecialistDepartment: Fresh Form Draft Employment Type: Full Time Location: Remote Compensation: $51,500 - $61,000 / year Overview Welcome to Fresh Form Draft, where we innovate the realm of Marketing with creativity, strategic thinking, and a steadfast dedication to quality. As a prominent agency, we focus on enhancing brands, influencing...
-
Brand Specialist
18 hours ago
Greensboro, United States Beauty Barrage Full timeThe objective of the Brand Specialist position is to productively support Beauty Barrages client brands in various retailers. The Brand Specialist will be responsible for achieving sales targets in an assigned market, cultivating relationships, and Specialist, Healthcare, Beauty, Sales, Retail
-
E-Commerce Marketing Manager
1 month ago
Greensboro, United States Vertical Supply Group Full timeJob DescriptionJob DescriptionSummary: We are seeking a highly skilled E-Commerce Marketing Manager to lead our online marketing initiatives for our Rescue and Utility vertical markets, providing a world-class digital experience. The ideal candidate will have extensive experience with the BigCommerce platform, proficiency in writing ERP queries, familiarity...
-
Marketing Specialist
5 days ago
Greensboro, United States The Oral Surgery Institute of the Carolinas Full timeJob DescriptionJob DescriptionSalary: Based on ExperiencePosition Contract: Marketing Specialist for Oral Surgery Institute of the CarolinasPosition Title: Marketing SpecialistDepartment: MarketingReports To: Director of Marketing / Practice ManagerLocation: Oral Surgery Institute of the CarolinasEffective Date: Contract Duration: Position SummaryThe...
-
Marketing Coordinator
24 hours ago
Greensboro, United States Fresh Form Draft Full timeJob Title: Junior Marketing CoordinatorCompany: Fresh Form DraftJob Type: Full-timeLocation: RemoteJob Description:We are seeking a highly motivated and creative Marketing Coordinator to join our team at Fresh Form Draft. As a leading provider of innovative marketing solutions, we are dedicated to helping businesses succeed in an ever-evolving market.Key...
-
Integrated Partner Marketing Specialist
2 weeks ago
Greensboro, United States Kontoor Brands, Inc. Full timeAbout Us: Kontoor Brands, Inc. (KTB) is the parent organization of renowned brands such as Wrangler, Lee, and Rock & Republic, with manufacturing facilities located in Mexico and Nicaragua. We operate over 140 retail locations worldwide and employ more than 15,000 individuals across 65 countries, with our global headquarters situated in Greensboro, North...
-
Specialist in Partner Marketing Integration
2 weeks ago
Greensboro, United States Kontoor Brands, Inc. Full timeAbout Us: Kontoor Brands, Inc. (KTB) is the parent organization of renowned brands such as Wrangler, Lee, and Rock & Republic, with manufacturing facilities located in Mexico and Nicaragua. We operate over 140 retail outlets worldwide and employ more than 15,000 individuals across 65 countries, with our global headquarters situated in Greensboro, North...
-
Sales and Marketing Coordinator
2 months ago
Greensboro, United States NorthPoint Search Group Inc Full timeOur client, located in Greensboro, NC, s seeking a Sales and Marketing Coordinator to join their team. This position reports to to the CEO, the Sales and Marketing Coordinator is responsible for developing and implementing strategic marketing plans to promote the overall brand management and corporate identity. Specific responsibilities include oversee and...
-
Specialist, Integrated Partner Marketing
1 month ago
Greensboro, United States Kontoor Brands, Inc. Full timeWho We Are: Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina,...
-
Sales Brand Ambassador
3 weeks ago
Greensboro, United States Sales Focus Inc. Full time $55,000 - $75,000Job DescriptionJob DescriptionWho We Are!Sales Focus Inc., the sales outsourcing pioneer, is looking to hire a Sales Brand Ambassadors on behalf of our client Duke Energy. SFI pioneered the sales outsourcing industry in the United States in 1998. We have 25 years of experience working within a wide range of industries to boost regional, national, and...
-
Brand Ambassador
3 months ago
Greensboro, United States Great Day Improvements: A Family of Brands Full timeOverview Champion Window - Field Marketer (Events and Canvassing) Part-time Roles Available Are you an enthusiastic and outgoing individual looking for an exciting opportunity in the field of marketing? Join our team as a Field Marketer and become a vital part of our team by showcasing Champion Product lines acting as a brand ambassador to potential...