Marketing Manager
1 week ago
The Marketing Manager is responsible for creating and effectively implementing a marketing plan to drive traffic and sales, based on facts, analytics and collaboration with cross-functional partners. You will manage the marketing strategy, including consumer segmentation, marketing budget, branding, and event planning. As a liaison to the operations leaders, this position ensures marketing campaigns and deliverables are in place to achieve Olivia Clarke's goals and objectives.
Primary Responsibilities
- Develop and execute brand standards for community marketing plans, budgets, deliverables/tactics, and vendor relations
- Create and oversee marketing and branding activities including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic and social media, direct mail, and more
- Coordinate and attend special events, community activities, and on-site events to assist in managing vendors and traffic flow
- Execute sales center fabrication, ordering, and programming
- Perform market, brand and product research and analysis; monitor external and internal factors for development of new product and market segments. Ensure onsite and online sales teams understand our segmentation, strategy, unique selling proposition and competitive advantages/disadvantages
- Manage projects and deadlines with vendors and internal marketing team via Monday.com project management system
- Take a leadership role in the opening of new communities and the launch of new products and plans. Work with Leadership to ensure that all sales tools needed are in place prior to opening and that community appearance meets our standards
- Manage communications/public relations to ensure all communications are aligned with brand and corporate standards
- Work closely with Leadership and measure sales and traffic; evaluate sources/drivers of same; and adjust campaigns accordingly to maximize visitors to community sales centers
- Source, engage, and manage strategic partners and vendors, including agencies, consultants, freelancers and other suppliers, including contract negotiation, budget management, and workflow
- Evaluate new technologies and opportunities to improve the homebuying process from the customer's perspective
- Enforce strict adherence to brand standards and guidelines across all internal and external partners
Qualifications
- Bachelor's degree or equivalent experience
- 3+ years' experience in marketing
- Ability to multi-task
- Strong verbal, written, and organizational skills
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