Product Marketing Strategist

1 week ago

Plano, Texas, United States Tipalti Full time

We are seeking a highly skilled Senior Product Marketing Manager to join our marketing team. Reporting to the Director of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success within our product portfolio.

Tipalti is one of the world's fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. Our 2021 funding round raised $270 million, valuing us at over $8.3 billion. With total funding of just over $550 million, and with more than 4000 global customers, Tipalti is one of the most valuable private fintech companies in the world.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.

Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam and Tbilisi.

Responsibilities
  • Maintain a deep comprehension of target customer characteristics, needs, and pain points through regular customer, prospect, partner, analyst, and sales interactions as well as industry research.
  • Collaborate closely with the product management team to gain a deep understanding of the product roadmap and act as the voice of the customer.
  • Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.
  • Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives.
  • Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline.
Messaging and Positioning
  • Utilize your in-depth understanding of our Buyer Persona's needs and competitive landscape to create a compelling narrative for our products and services.
  • Craft persuasive positioning and messaging frameworks that effectively communicate our unique value propositions and differentiate our offerings in the market.
  • Partner with Tipalti Marketing to determine optimal routes to market and leverage data for marketing optimization.
  • Become the subject matter expert for our product, developing and delivering sales enablement resources (e.g., sales decks, product overviews, demo videos, case studies) and training for GTM stakeholders. Assist sales and partners in closing major deals.
  • Work closely with marketing teams to ensure the success of top-of-funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts.
Qualifications
  • 8+ years of professional experience, including 2+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments.
  • Bachelor's degree or equivalent experience.
  • Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events.
  • Deep customer empathy to influence product and marketing efforts.
  • Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.
  • Critical thinking skills and a curious mindset for business and market analysis.
  • Self-motivated and comfortable with a fast-paced work environment; experimentation mindset to keep learning and iterating.
  • Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing.
  • Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches.
  • Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus.
Our Benefits Package
  • Hybrid working model that requires you to be in the office on Monday, Tuesday, and Thursday.
  • Competitive salary and stock options.
  • Matching 401K.
  • Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD.
  • Maternity, Paternity and Fertility Treatment benefits.
  • 15 days of PTO.
  • Subsidized lunch on office days.
  • Fresh fruit, snacks & drinks in office.
  • Regular company-wide social events.
  • Multiple ERG groups celebrating our diversity and creating an inclusive culture.

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