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Marketing Campaign Manager
2 months ago
Aimpoint Digital is a market-leading analytics, data engineering, operations and AI advisory and solution engineering firm. Our team is recognized for our commitment to excellence, innovation, and company culture. We have been named to the Fortune Best Small Workplaces and Best Workplaces in Consulting & Professional Services lists, earned multiple Great Place to Work Certifications, and been recognized in the Inc. 5000 list of fastest-growing private companies three years in a row. We are dedicated to solving our clients' most challenging business problems by leveraging our partnerships with the industry's most innovative software providers.
We're seeking a proactive, creative, and strategically minded Marketing Campaign Manager to lead our marketing campaign execution, drive lead generation, and manage our social media presence. In this role, you will be instrumental in developing and executing multi-channel marketing campaigns that resonate with our target audiences and amplify Aimpoint Digital's position as a leader in the data and AI space.
What you will do
- Develop and manage a social media calendar, ensuring consistent posting and interaction with our audience.
- Collaborate with the key stakeholders to align campaign materials with the content strategy and ensure cohesive messaging.
- Lead and execute marketing campaigns across various channels, including email, social media, and paid media, to drive lead generation and brand awareness.
- Utilize HubSpot to develop and manage email campaigns, including drip campaigns, to nurture leads through the sales funnel and support sales objectives.
- Develop and manage ABM campaigns, tailoring content and outreach strategies to target high-value accounts.
- Manage social media content creation, scheduling, and publication across LinkedIn, Instagram, X (formerly Twitter), and YouTube, ensuring content aligns with our brand and engages our target audience.
- Respond to and support internal team members' content and campaign requests, ensuring alignment with company goals.
- Research and contribute new ideas to support marketing goals - let's push the boundaries
At Aimpoint Digital, we are building a diverse team of talented and motivated people who deeply understand business problems and enjoy solving them. We're looking for a self-starter who loves managing campaigns that significantly impact a company's overall brand direction. Your strategic thinking, creativity, and ability to deliver on time are crucial for this role.
- 3-5+ years of experience in marketing campaign management, preferably within the tech, AI, or data-driven industries.
- Proven ability to develop and execute successful multi-channel marketing campaigns, including ABM strategies.
- Strong social media management skills, with experience in content creation, scheduling, and audience engagement.
- HubSpot experience is essential, particularly in managing email marketing and automation.
- Strong analytical skills with the ability to use data to inform and optimize campaign strategies.
- Experience using project management tools (like ClickUp, Asana, Monday.com, or similar) to organize and track work.
- Excellent communication skills, both written and verbal.
- Ability to adapt quickly to new marketing tools, platforms, and trends.
- Prior sales or consulting experience is a plus, especially in supporting outreach campaigns for Business Development.
- Design and video editing skills, with experience using tools such as Figma and Adobe Creative Cloud, is a plus.
- Comprehensive health coverage, including medical, dental, vision, disability, and life
- HSA and FSA options
- 401(k) Plan with match
- Performance-based equity awards
- Paid parental leave
- Home WiFi reimbursement
- Home office stipend
- Laptop technology stipend
Location: This position is fully-remote; however, Atlanta-based applicants will have the opportunity to work in our new headquarters in Sandy Springs, GA.
