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Sr. Dir/VP Marketing

2 months ago

Tampa, United States FloodGate Medical Inc Full time
Position overview

The Senior Director / Vice President of Marketing plays a critical role in driving the success of PolyNovo product portfolio by developing and implementing strategic marketing initiatives and ensuring market access for its products. Reporting to the President, this role leads and drives marketing activities and market access for PNV products initially across North American markets, guiding marketing strategy and execution, It also works closely with all departments to deliver a seamless customer experience and product outcome and has key accountability for high level relationship management with major business
partners.

This role is accountable for overall North America commercial performance and market development and to ensure compliance with all State and Federal laws relating to Code of Compliance (Department of Justice) and regulatory requirements. The role will also influence other markets as requested by the Executive Leadership Team.

  • Establish PolyNovo as an industry leader within the device industry segment;
  • Accelerate the growth of sales revenue and grow market share in all product categories;
  • Champion PolyNovo 'go to market messages' through KOL programmes, market presence and branding, etc; and
  • Be responsible for the ROI of the annual US marketing budgets.
  • Developing Marketing Strategies: Create and implement comprehensive marketing strategies to promote the company's medical devices, ensuring alignment with overall business objectives.
  • Market Access Strategy: Develop and execute market access strategies to ensure the company's products gain reimbursement and access to targeted markets.
  • Brand Management: Oversee brand positioning, messaging, and communication strategies to build and maintain a strong brand presence in the medical device industry.
  • Market Research: Conduct market research and analysis to identify market trends, competitive landscape, and customer needs, informing product development and marketing strategies.
  • Collaboration with Sales: Work closely with the sales team to align marketing efforts with sales objectives, support lead generation, and drive revenue growth.
  • Regulatory Compliance: Ensure all marketing activities comply with regulatory requirements and industry standards, collaborating with regulatory affairs team as needed.
  • KOL Engagement: Establish and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders to drive advocacy and support for the company's products.
  • Product Launches: Lead the planning and execution of product launches, including developing marketing materials, training sales teams, and coordinating promotional activities.
  • Budget Management: Manage the marketing budget effectively, allocating resources to maximize ROI and achieve marketing objectives.
  • People Leadership: Provide leadership and guidance to the marketing team, fostering a collaborative and innovative work environment to drive performance and achieve goals.
  • Metrics and Reporting: Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, providing regular reports and insights to senior management.
  • Stakeholder Management: Collaborate with cross-functional teams, including R&D, manufacturing, and finance, to ensure alignment and integration of marketing efforts across the organization.
OTHER RESPONSIBILITIES
  • Exhibit timely and accurate communication to external parties and the internal teams
  • Travel for in-person meetings with customers and partners to develop key relationships. Be the corporate face of major customer events and ensure the marketing team are driving PolyNovo brand awareness
  • Ensure collaborative relationships with PolyNovo team members and external stakeholders.
  • Ensure all documentation is timely and up to date
  • Comply with all company quality standards, procedures, and workplace health and safety requirements
  • Perform other related duties as assigned or required
Products
  • NovoSorb BTM (click to follow the link for more detailed information on the product)
  • NovoSorb BTM is indicated for use in the management of wounds, including: partial and full-thickness wounds, pressure ulcers, venous ulcers, diabetic ulcers, chronic and vascular ulcers, surgical wounds, trauma wounds (abrasions, lacerations, second-degree burns, and skin tears), and draining wounds.
    • NovoSorb BTM is a synthetic polymer that does not contain any biological materials. This is important because traumatic wounds often contain bacteria that may cause infection. Given that BTM is comprised of synthetic material, it does not contain any food for bacteria and has shown to be robust and retain product integrity in the presence of infection
    • NovoSorb BTM is not classified as a biologic, and therefore, it does not have the same restrictions/limitations to reimbursement that biologic products are subject to.
  • Additional product (SynPath) is currently in development
Territory parameters
  • Southern CA
Acceptable candidate locations
  • Southern California, but open to remote. If remote, then on PST or MTN time would be ideal due to time difference challenges.
Compensation & benefits information
  • Base salary: $200-230k
  • 20% STI & 20% LTI
  • Medical, dental and vision coverage
  • 401k with company match
  • Vacation
Minimum requirements
  • 10- 12 years + relevant experience and Bachelor's degree in marketing, business administration, or a related field is required. Advanced degree (MBA, MHA, or equivalent) is often preferred. Additional certifications in marketing, healthcare management, or market access are advantageous.
  • Deep understanding of the medical device industry, including market trends, regulatory landscape, and emerging technologies. Continuous learning and staying updated on industry developments are essential.
  • Proven ability to develop and execute strategic marketing plans aligned with business objectives.
  • Experience in leading cross-functional teams and driving organizational change.
  • In-depth knowledge of healthcare reimbursement systems, including understanding of payer dynamics, pricing strategies, and health economics. Experience in securing formulary access and reimbursement for medical devices.
  • Strong background in marketing within the healthcare or medical device industry, including product marketing, brand management, digital marketing, and market research. Track record of successfully launching and commercializing medical devices.
  • Familiarity with regulatory requirements governing medical devices, including FDA regulations in
    the US and relevant regulations in other regions. Experience navigating regulatory pathways for product approvals and compliance.
  • Ability to analyse market trends, competitive landscape, and customer insights to inform strategic decision-making. Proficiency in utilizing market research tools and data analytics for actionable insights.
  • Proven ability to establish and maintain relationships with key stakeholders, including healthcare providers, payers, KOLs, and industry associations. Strong networking skills and experience in stakeholder engagement.
  • Understanding of financial principles and budget management, including experience in budget planning, forecasting, and resource allocation. Ability to demonstrate ROI on marketing investments.
  • Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and persuasively. Experience in developing compelling marketing materials, presentations, and communications.
  • Experience in leading and developing high-performing marketing teams. Strong leadership and coaching skills, with the ability to inspire and motivate team members towards common goals.
  • Ability to adapt to changing market dynamics and business environments, identifying new opportunities and adjusting strategies accordingly. Demonstrated agility and resilience in navigating complex challenges.